Starting out as a small business is always very daunting even if you have the most thorough and planned out strategy for how you want to go about achieving your business objectives. One of the main...
Colour is very important when it comes to branding. Studies have shown that colours can deeply affect how your brand is viewed by consumers because colour influences thought processes and reactions...
If you run a blog or have a website for your business, then you probably have an idea of what user experience is. If not, then you’ve come to the right place cause I’m going to tell you...
We’ve all heard this phrase time and time again. You know, the one about the customer always being right and how you must always ensure you listen to them. The phrase; “the customer...
Attracting an audience is no longer about just telling people what your business offers and how it benefits them. It’s much more complex than that. You need to be able to connect with your...
Long gone are the days of marketing executives and managers making important marketing decisions based on a hunch or intuition. It’s the digital age and for marketing, this means a world of...
Last year was an exciting year in the graphic design world. It was all about being adventurous and taking bold risks. We saw the re-emergence of 3D logos and more custom illustrations, and vibrant...
The better the brand communication, the more is the likelihood of your brand equity increasing and more and more people buying your brands and your products. Building brand equity is a very long-term...
Are you craving for something new, do you feel like trying a new approach, changing your look every now and then, doing something differently or just do away with another? You are not alone in that...
One of the best ways you can be sure your contents are getting across is through engagements, engagements are the interactions your target audience have with your brand, products, and services on...