Design is a very crucial part of any company’s brand identity. It greatly contributes to how consumers and the general public perceive your brand when they see your brand logo and visual identity...
Poverty, a lack of good quality education and limited access to clean water are just some of the issues that face the underprivileged in our society today. A report released by The World Poverty...
A logo is one of the principal aspects of branding and it forms part of your brand identity. It is usually described as the face of the brand as it is the first thing the public and potential...
Companies that have solid systems in place to reward their loyal customers tend to do well in the market place. Tesla and Starbucks are a few brands that have mastered this and used it to grow their...
A few weeks ago, Keystone Bank Limited introduced the mobile cheque deposit feature. This allows a user to deposit the balance of a cheque into their bank account by scanning the cheque with the...
Starting out as a small business is always very daunting even if you have the most thorough and planned out strategy for how you want to go about achieving your business objectives. One of the main...
Colour is very important when it comes to branding. Studies have shown that colours can deeply affect how your brand is viewed by consumers because colour influences thought processes and reactions...
If you run a blog or have a website for your business, then you probably have an idea of what user experience is. If not, then you’ve come to the right place cause I’m going to tell you...
We’ve all heard this phrase time and time again. You know, the one about the customer always being right and how you must always ensure you listen to them. The phrase; “the customer...
Attracting an audience is no longer about just telling people what your business offers and how it benefits them. It’s much more complex than that. You need to be able to connect with your...