Sooner or later the time comes when brand change is necessary. Recognizing when this is the case may seem difficult. But in the life of a business, there are important markers that indicate when...
Once, every brand had a unique selling proposition (USP). The USP was the brand’s supposed competitive advantage. But even though most products do have differences from their rivals, they aren’t...
Gokada, the Lagos-based on-demand motorcycle taxi app, has secured a Series A fundraise of $5.3 million. Led by Rise Capital with participation from Adventure Capital, First MidWest Group, IC Global...
According to Mind of Today’s Candidate, 91% of Millennials are open to hearing about new job opportunities. And on top of that, 68% of them feel flattered when a recruiter reaches out to them. With...
In nearly every aspect of life (both professional and personal), effective communication is crucial to success and happiness. Relationships cannot thrive without open communication, and the same goes...
Creating quality content, working with influencers, engaging customers, and optimizing your content for mobile can help your company increase its visibility and stand out among the...
User experience is paramount when it comes to UX design. For UX designers, caring about the user experience means caring about the way a person interacts with and finds information on, simple...
Design is a very crucial part of any company’s brand identity. It greatly contributes to how consumers and the general public perceive your brand when they see your brand logo and visual identity...
Poverty, a lack of good quality education and limited access to clean water are just some of the issues that face the underprivileged in our society today. A report released by The World Poverty...
A logo is one of the principal aspects of branding and it forms part of your brand identity. It is usually described as the face of the brand as it is the first thing the public and potential...