The better the brand communication, the more is the likelihood of your brand equity increasing and more and more people buying your brands and your products. Building brand equity is a very long-term...
Are you craving for something new, do you feel like trying a new approach, changing your look every now and then, doing something differently or just do away with another? You are not alone in that...
One of the best ways you can be sure your contents are getting across is through engagements, engagements are the interactions your target audience have with your brand, products, and services on...
Like a pimple on the face of a teenager, businesses are popping up everywhere, every corner has a stall and today, the internet has made it even easier to start a business. But despite the sporadic...
In a world of over 7 billion people, a meager 170 million people somewhere in the western parts of Africa have made a name for themselves as giants, they are proactive, talented and a unique breed...
The world is moving at the speed of technology, evolving at the rate of innovation and our society and economy are quickly adjusting to fit the new world order. Study shows that by 2020 majority of...
A logo is to a brand what is face is to a name, you can not say you really know a person just by knowing their name unless you have seen their face and had interactions with them, the same can be...
On October 27th, 1994, Wired magazine formerly Hotwired decided to join the internet generation by launching their first website, hotwired.com. The website came with many advertisements as would have...
One of the most important elements of any brand’s identity is the logo, it is an icon that represents the company, a single image that speaks a thousand words. Every great brand has a logo so...
Hi there, It’s a new week and a deep cut into the month of August, we hope you are enjoying every bit of it. Did you know? That there are over 68 million SMEs in Nigeria currently? And the number...