We are going to be acquainting you with some very useful tips today and these are Typography tricks that will improve your skills as a Graphics Designer.
As you might know, Typography is the art and technique of arranging type or data processing.
Which takes us to learning the difference between Kerning and Tracking; Kerning is the spacing between specific pairs, while Tracking works across the range of characters, paragraphs or whole document.
Kerning is art and you as a Graphics Designer can gain the knowledge in the usage of tools like InDesign, Illustrator and Photoshop. In InDesign or Illustrator, you can adjust kerning by selecting the Type tool and clicking on the gap between two characters, before holding down Alt/Opt and using the left and right arrows to adjust the space between them. By default the increment applied with each press of the arrow is 20 thousandths of an em, but you can adjust this preference for tighter control.
Now that you are familiar with this, it’s time to improve your Typography skills.
- BLUR IT
Take a screenshot and blur it in Photoshop – or more likely squint a little bit.
Blurring helps you to focus on the contrast and white space of the letterforms
- Think no more of small caps
Don’t just shrink full-size caps down and call them small caps
Unless you know the difference between true small caps and fake ones, it’s best to just forget that your design app’s Small Caps command exists. Never just shrink full-size caps down and call them small caps: they aren’t. If you’re willing to go to the trouble of using real small caps, be sure to letter-space them properly – that is, a little looser than lowercase.
- Use ‘o’ to space words
Always consider the spaces before and after the word you’re working on and ensure that they are spaced correctly visually. A good rule of thumb is to imagine that the character ‘o’ sits between each word, this really helps.
- Keep the font count low
If your font count is low, the result will be cleaner and sharper
It’s important to think of your type as a whole in your project. When you use more than three fonts – maybe a slab, a serif and a display in your project – it can sometimes be difficult to read and understand; the project can lack order. Usually, one font has different weights and you can create a stunning, and simple design solution using these in the correct way. The result will be cleaner and sharper. So think about whether you need many fonts or a better job can be done with different weights of one.
- Don’t Streeeetch it.
Unless it is really important for you to do this, try as much as you can to avoid it.
Besides working on an illustrated piece or if you’re after a specific effect, don’t stretch, skew or otherwise alter fonts by messing with their dimensions after turning to outlines. You wouldn’t stretch a photo or refined vector piece and you can often end up with an ugly, amateurish result. If you’re going to edit a font, make sure it’s for a good cause, so that you do not ruin hours of the type designer’s work.
We hope this has been helpful. You can post your comment below.