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15 PRINTING DESIGN TERMS EVERY PRINT DESIGNER MUST KNOW

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Print design is closely related to graphic design. Usually, print designers work to ensure that the print on a page is attractive and ready to print. Using technical and typographical skills, print designers get items ready for print using a variety of techniques which may include determining font types, sizes, and colors to arranging line and letter spacing, adding graphics, and designing entire page layouts.

However, as an aspiring print designer, there are very important terms that you must be familiar with in print design. They are just fundamentals and for the sake of brevity, we have enumerated 15 terms below for your perusal

  1. ACCORDION FOLD : Folding paper by bending each fold in the opposite direction of the previous fold thereby creating a pleated or accordion effect.
  2. ARTWORK : The original physical materials, including photos, graphic images, text and other components needed to produce a printed piece. It Can also now refer to the electronic or digital components needed for preparing a printed piece for production on a press or copier.
  3. BASE LINE: The imaginary horizontal line upon which stands capital, lower case letters, punctuation points etc.
  4. BLIND EMBOSS: A design or bas relief impression that is made without using inks or metal foils.
  5. BLEED : This means printing that extends to the edge of a sheet or page after trimming.
  6. COATED STOCK : Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.
  7. CROP MARKS: Small printed lines around the edges of a printed piece indicating where it is to be cut out of the sheet. Sometimes referred to as cut marks.
  8. DIE CUTTING : The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.
  9. FOIL : Then metal sheet that is applied to paper using the foil stamping process. Frequently gold colored, but available in many colors.
  10. GRAIN : Paper fibers lie in a similar direction in a sheet of paper. This direction is called the grain. Printing is usually done so that if folding is required, the fold is done parallel to the grain.
  11.  HALFTONE : Using small dots to produce the impression of a continuous-tone image. The effect is achieved by varying the dot size and the number of dots per square inch
  12. JUSTIFICATION : Adjusting the spacing or hyphenation of words and characters to fill a given line of text from end to end. Sometimes referred to as word spacing
  13. KERNING : The narrowing of space between two letters so that they become closer and take up less space on the page.
  14. LAMINATION : Applying thin transparent plastic sheets to both sides of a sheet of paper, providing scuff resistance, waterproofing and extended use.

Do feel free to include more terms that you think print designs need to know. We look forward to reading your comments

 

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