Graphic Design Tips for Social Media Platforms

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Believe it or not, a graphic design is not just a piece of design but can be altered to serve varied purposes. Think about it, you would not try to use designs or a format meant for a business card on a brochure, would you? Here are some design tips to help you produce the appropriate creative posters best suited for social media and each platform.

  1. Utilise Contrast to help your design get noticed in a see of posts. Select colours that contrast well; lights with darks and vice versa for visibility. Make an unwary social media browser stop in their track, get noticed!
  1. Be very tactful when selecting a colour palette. We feel like we stress upon colour palettes emphatically whenever we post a design related blog. But colours DO MATTER! Be consistent and start with 2 to 3 colours, building further from there. Select brand colours or colours that correctly depict the mood that you want to portray. Say “Good Morning” to your followers using a predominantly blue colour palette, create designs job ads in RED. Check the bottom design for example, we bet that caught your eye!


  1. Graphics placed on social media pages will have to be designed based on what platform. For example an image for say, Twitter, cannot then be recycled and used as a Facebook cover image. Each graphic design format has specific measurements and criteria depending on where they will be placed. Also have at the back of your mind, “correct measurements, means faster loading time”. Kindly check below for further details on 2015 approved measurements.
  • Facebook profile pictures must be 160 by 160 pixels on your desktop page, 140 by 140 pixels on mobile devices and 50 by 50 pixels on a regular phone. Check your measurements before you hit that upload button.
  • Facebook cover photos should be 851 pixels wide and 315 pixels high for desktops, 640 by 360 pixels for mobile devices. Check the image below for more insight.
  • For Twitter, your header photo should be 1500 px width by 421 px height, you can go a little higher in pixel height, but no more than 500 px.
  • Your profile photo for Twitter should be uploaded as 500 px by 500 px
  • Online banners depending on the location also have specific measurements to follow, Skyscraper banners stand at 120 px width by 600px height; half banners should be 234 px width by 60 px height.

Check the diagrams below for more measurement figures…

Screen Shot 2015-06-11 at 14.48.09



  1. Do not use “naked images” in your graphic work. Ok let us simmer down, when we say “naked images”, we mean images without a border, grid or frame. By utilizing borders your designs look neater and well thought out, check out grids from CANVA, they are pretty great!


Do you have any other additional design tips for us? Comment down below and let us discuss it! To learn more about graphic design and how you could further develop your skills and knowledge, we have courses available HERE. Or if you wish to inquire about our services, click HERE and schedule a sit down with our readily available team of experts. Remember to always trust Ellae Creative; we have always got you covered.


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