It is easier to connect with people ever than before in today’s world of internet, social media and smartphones as everything we do in business today is becoming digital. However, the Business Card is one thing that the digital technology will not fully replace anytime soon.
Whether you’re a freelancer trying to network efficiently, a small organization trying to expand or a top executive of a big organization, business cards are a must. Business cards are used to make your contact information available to potential customers and they should always be kept in your possession at all times.
Here are 4 great benefits of business cards and why you should have them in your wallet and suit pocket at all times.
- Business Cards are Great Direct Marketing Tools
There is a great probability that you will encounter potential leads or relevant contacts at any time especially when you go for workshops, industry conferences, tradeshows and meetings. Having an in-person meeting sealed with a handshake along with a business card exchange is more effective and gives a lasting impression than email marketing.
- Business Cards are the First Impression of your Business
Business owners and executives will always want to leave a great first impression anytime they meet someone that could potentially be a great prospect or connection. A unique and well-designed business card does a lot more than just pass on an email address or phone number, it actually creates a memorable experience and fuels the conversation even further.
- Business Cards are Easily Shared with Other Prospects
If you meet with people who are potential prospects for your business and you exchange phone numbers and email addresses, there is a great probability that the people you met will not even remember they have your contact saved on their mobile phones after a few months.
If however, you hand over a business card (especially those that are professionally designed) to a prospect after your meeting, that makes a great impression and the person is likely to show it to other people. This puts you and your brand in front of additional prospects.
- Business Cards are the most Handy Forms of Marketing Collateral
Business cards are usually light weight and small in size (about 3.5 inches by 2 inches) which makes them handy and convenient to put in a pocket, wallet or purse. Business cards are small enough to hand out, enclose in a letter, tack on a bulletin board or attach to a gift.
Arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some with you so the next time you encounter a prospect you are prepared.
What are your opinions about using business cards? Share your thoughts in the comments section below.
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