SMO is simply an acronym for Social Media Optimization. It refers to those strategies that enables a business or brand enhance its visibility or gain greater market share through its social media marketing efforts. We exist in a time where digital is a must for any business that needs to stay relevant and as such, it is critical to often address the issue of online visibility and customer interaction in the face of ever growing content.
Think of Social media Optimization as SEO but just for the social networks. When thinking about search engine optimization, you are concerned about those tactics and strategies that enables your website, business or brand get discovered across the major search engines. This concept is what lies at the heart of social media optimization. Quite recently, social media efforts is starting to impact considerably to SEO and so it makes a compelling case to re-consider and re-strategize if your business is not effectively using social media to gain wider traction and boost organic reach.
So what are those things you must do to enable you optimize content in your social media marketing campaigns. We have enumerated the following points to help you get started
- THE MORE SHAREABLE YOUR CONTENT IS ,THE BETTER
Social media is all about engagement. It’s all about interaction. With millions of content created and shared across the major social media platforms on a daily basis, it’s easy to get lost in the noise and clutter. By focusing on the needs of your audience and addressing it with remarkable content that engage, you are more likely to see the number of shares, retweets, likes and +1’s go up thus enabling your content travel far.
And with social media, the more people share your content, the more trust worthy your brand is perceived to be and that surely comes with attendant benefits that can only add a positive measure to your ROI.
- UNDERSTAND THAT MASH UP HAS COME TO STAY
One of the rules of social media optimization is Mash up. In essence, this simply means people taking up content and remixing or reworking it by adding their own input and voice. This art has been around for years now and will continue to be relevant. It is important that you allow people to take ownership of the content you publish, it is an easy way for your content to travel far
- FIGURE OUT A WAY TO APPRECIATE ENGAGEMENT
Back in the early 2000’s, marketers focused largely on link building as a way of ranking higher on the search engines. Today, the search engine algorithm shows significant bias towards social media. What does this mean? That if your business is actively sharing relevant content on social media then it will be easily found on google. To help promote engagement on your platform, you have to consider a way to appreciate if not reward people that like, retweet or comment on your posts. It will make them feel appreciated and then motivate them to do more
- KEEP YOUR CONTENT BITE SIZE
Because of the millions of content floating online on a daily basis, it would not help your brand to share long and lengthy articles across it’s social media platforms. The average attention span of a visitor is 0.15secs and as soon as they scan your lengthy article, they will surely move on in search of something short, witty and delivered in easy to read snippets.
This is where the term palatable content comes in. If your content is palatable it mean it is highly consumable. It is easy to digest and take in at once almost immediately. It is highly visual and features less words and gives you competitive lead generation options.
So there you have it, our tips for getting started on social media optimization. Do you have other strategies that has helped you optimize your content and would like to share, kindly use the comment section below. We look forward to hearing from you.
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