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5 CONTENT MARKETING TOOLS FOR YOUR BUSINESS

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Content Marketing is a solid strategy to create awareness for your brand online, generate leads and connect with your audience. It allows you to spin a unique story about your brand and build huge buzz around your products or services. in the earlier post we discussed how your brand can get started with content marketing. It’s an insightful read.

Content Marketing is not a part time strategy. It is a full time strategy. One that you will commit resources and allocate time for in order to reap huge benefits. It’s also time consuming and require elaborate planning.

In this article, we will discuss 5 great time saving tools out there that can significantly impact your Content marketing efforts.

1.FEEDLY

The usual problem with Content Marketing is that of churning out great catchy content on the regular. Fortunately, you don’t have to do this all alone all by yourself, there are various sources of information online. They can range from blogs, magazines, white papers, ebooks etc.

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Feedly is a platform that gives you a single point reference to collect and read all of this content. It will organize the content for you in a coherent manner in an easy digestible manner as well as allows you to subscribe to as many feeds as you want.

2. MIXPANEL

Non-marketing experts always complain that Google Analytics is too complicated to use. This may be true given that it requires elaborate training and certifications to master how to work your way around its many features and reports generation tools.

MixPanel unlike many other analytic tools is very easy to use. It has standard features such as funnel reports, retention analysis and user segmentation. But that’s not all, it offers a lot more. It allows you set up A/B and multi-variate tests in your mobile apps, create in -app surveys and even send customized messages to users based on behaviour.

3.CONTENTLY

If you have a small in house team, churning out high quality content on a regular basis can be a huge challenge. That is just the problem that Contently solves . It is not one of those content mills that exist to churn out articles that may or may not be impactful to your audience.

It is a high end content production company that specializes in brand story telling. It has an impressive automation platform that includes calendars, colloboration tools and approval workflows.

4. QUORA

Quora is a popular social network for Question and Answers discussions. It is a powerful tool to identify trends from consistently asked questions to inform your content creation efforts.

5.TWITTER

Twitter is a vibrant social media platform to search for trending topics. You can also search and see what is popular in worldwide conversation or in a specific region to gain insights on what content to develop. You can search hashtags that are relevant to your expertise and industry to research what subjects of our interest to your existing audience and potential audiences.

 

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