Marketing via Digital channels has evolved so much in the past few years. It is no longer acceptable to have a static website that just describes your business area and offer little or nothing else or extra to the web visitor. Businesses that are fast gaining grounds and getting accepted by a large section of the audience are the ones that understand the need to keep their web visitors engaged with enticing or captivating content.
In this article, we will discuss 5 creative story telling techniques that your brand can use to create that ultimate engaging content that will keep your audience totally absorbed.
- STORY TELLING IS AN ART
Telling a story is an art. To tell a good story, you have to start by thinking of a good plot based on a character that your audience can easily relate to. You also have to plot the story in such a way that will create an emotional appeal. To be able to do this, you need to understand some of the basic elements that make up a good story. When you combine these 21 elements of good storytelling effectively, you will create a powerful story that your audience will love.
- THE BRAND STORY FORMAT IS IMPORTANT
It is important to understand the content format for your story. When you are writing a visual story, it is not quite the same as an audio story. When you adapt your brand story to fit a specific format, it actually prevents your story from sounding generic thereby highlighting a strong appeal to the audience it is meant for.
When writing a story in text based formats, it is imperative to keep an eye on punctuations, style, pacing and paragraphs.
- PERSONALIZE YOUR STORY
People relate to stories more when it’s about people. They may not care about your company per se but they will care about the people that work for your company when you tell an intriguing story about them.
Telling a story about people that work for you is a good way to humanize your brand. It informs the audience that you are not just a faceless corporation trying to sell a product or service but rather a company that truly cares. This is what the audience can just as easily relate to, come to terms with and eventually start to trust your brand.
- NEVER FORGET THE ELEMENT OF SURPRISE
A story cannot be captivating if your audience already know how it is going to end. Having an alternate ending different from what the audience expects is always going to make them think of the story as interesting. It will also hold their attention and ultimate help differentiate you from competition.
- A VISUAL STORY IS ALWAYS A WINNER
Nothing brings a story to life more than visuals. Your audience wants to hear the story as much as they want to see it. And so, in preparing your content for a visual story, you must pay attention to details. Set realistic and believable settings and always include important details.
For your story to stand out, it has to be stylish, absorbing, educating and fun to watch.
And there it is, our tips to guide you in telling a compelling story for your brand.
To learn more about how you can create a compelling story for your brand
Call us on +234(0)812 439 7210 or +234(1)4532729