The evolution of internet has helped Digital Marketing a great deal. By way of definition, Digital Marketing is the use of internet enabled mediums to promote goods and/or services. The mediums used in Digital Marketing includes social media websites, ecommerce sites, search engines such as Google, Yahoo, Bing etc. This has radically transformed the way businesses operate today as companies that leverage on Digital Marketing tend to grow faster than the ones that don’t.
A digital Marketing Campaign enables digital marketers to evaluate those digital channels that are relevant to a particular business, set up metrics to track and measure the conversion rate during the duration of the campaign. Every Digital Marketing campaign must have an objective that it was set out to fulfill otherwise it will be a fruitless venture with no measurable returns on Investment.
In this article, we shall discuss 5 Critical factors that you must consider in planning your next Digital marketing campaign
This is what determines how far your messages can go in any digital marketing campaign. With an unlimited budget, you can afford to put your message everywhere online and in front of everyone who cares to look. But we know this is not always the case, money is not an infinite resource and a small scale business, it will always an issue. In order for such businesses to stay afloat, there is need to make profit. This makes it very important the need to deploy cost effective campaigns that will deliver to the expected deliverables and subsequently generate positive ROI.
- DO YOU HAVE A WEBSITE? NO ? GET ONE
Running a Digital Marketing campaign without a website is not recommended ? why? you might ask. Because during the duration of the campaign, there will be lots of awareness and traffic generated and so you would need to direct this attention to your website where users would have their email captured so as to generate leads or click on a suitable call to action to complete an action relevant to your business. In this way, real value will be added to your business in a way that your marketing objectives of the campaign will be achieved.
- WHAT CHANNELS WORK FOR YOUR AUDIENCE
This is a very important factor to consider in planning your Digital Marketing campaign. The key to getting it right with your campaign is to get the right message in front of the right audience at the right time. To get this right, you have to research and uncover insights about which platform or channel that your audience are most active on. For instance, if your business is a visual related one like fashion, you will get more value for your digital marketing campaign by focusing on the Visual social media like Instagram, Snap chat and facebook.
Choosing the wrong channel for your campaign will no doubt yield little or no return for your advertising spend.
- CARRY OUT THOROGH COMPETITIVE ANALYSIS
It is very important to carry out a research to know what your competitors are currently doing in your niche. This will give you heads up as to what strategies and measures that they are using to target and generate leads and even how to close sales. This information will help you a lot to focus your messaging to properly target your audience using the relevant channels.
- USE THE RIGHT KEYWORDS
There are a lot of searches that occur online on a regular basis. Understanding what keywords used by customers to search for your business is critical to a successful digital marketing campaign. There are several tools that can help you do this. Google Analytics is such a tool that can help you understand your traffic sources and further break down that data to show you what terms they searched to get on your web page. Building your digital campaign around such popular keywords is very important to the success of the campaign
So there you have it our tips to help you organise an effective and robust Digital Marketing campaign. If you have further contributions to the above topic, kindly share with us in the comments section below. We always look forward to hearing from you.