A web page is more than just a brand necessity as some business owners may assume. A web page serves as a customer’s first impression about your company. What do we do when someone mentions a company we might not have heard of? Google! People are given the room to assume whatever about your brand based on your web page presentation. We have already covered the preliminaries and checklist for building a web page, now we are going to touch base on visual aesthetics.
Have a look at these 5 web page photography styles that are heating up the online space right now. With a visually pleasing web page, responsive with clear images, you are on the right track.
- Supersized Backgrounds: Sites that make use of very large backgrounds are very much in vogue around the world. This trend is especially used in the interior design and real estate markets.
- Backgrounds as Foreground Content: Using an image as both the foreground and background of a website is very abstract, stylish and new age indeed.
- Monochrome Photos: Here the designer sets out to turn the brand photographs to be placed on the site into monochrome picture, not necessarily black and white. By using a single colour tone, the designer can reflect the brand message and mood at a glance. Blue, being for cool, corporate and safe; red for vibrant, alive and energetic. Here the brand web page starts communication instantly through colour.
- Muted, Vintage Style Photography: We have used our Training Programme landing page as a prime example here. The muted photograph background is not very popular in Nigeria, but seems to be getting a lot of recognition across the pond. The photographs have a faded, vintage feel to them, which is used by various creative, independent companies.
- Knolling: I like to call this style “Instagram Inspired”, the process of aligning your object of focus into parallel or 90 degrees angles to create an illusion of “packing” or organisation. This is another hipster style used in the design, fashion and graphics, and also tech industry. Hinting at the qualities and lifestyles of individuals behind the brand, this is a trend we cannot wait to see recreated by a Nigerian company!
- Parallax Scrolling: We have spoken about photography, but we shall not leave our filmmakers out of the fun. The parallax effect simply involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. This new age style of web design is relatively new in Nigeria and brings a nice, subtle element of depth and innovation.
Allow your webpage viewers to marvel in awe not just at your products and services, but at the care you put into presentation. For more information on new, exciting trends in the world of creative design stay tuned to Ellae Creative.