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We live in a digital era where sharing over the internet is a compulsive habit . We constantly want to share and see what others are sharing online. You may not know this but we have little control over the way we appear on the internet. It is very easy for someone who wants to tarnish your image online to do so.

This is where Online Reputation Managers come in. They are part PR gurus, part Tech experts and their specialty is in burying all those negative sentiments that might hurt your brand in search results.

You may require the services of a reputation consultant if there are lots of negative sentiments going on online about your brand.

In this article, we will discuss some free tools that you can use to monitor sentiments about your brand online.


Google Alerts can is a custom Google search that sends you notifications when new content is added for keywords that you’ve specified. The service scans and pulls information from relevant web pages, blogs, research, or articles within the Google network.

Setting up a Google Alert is free and can be done in only a few steps. Simply, enter the search terms you want alerts for, choose the type of results you want Google to send you, and then select how often you want to receive alerts and where the alerts should be delivered.


Hootsuite is a social media management tool that allows you to maintain all of your social media networks in one place. You’re able to schedule future messages, listen and engage with your followers, and view in-depth social media analytics in order to see how your content is being perceived and make improvements where they’re needed.

You can connect three social profiles, schedule messages, and receive basic analytics report for free. But if you’re willing to upgrade for just $10 a month, Hootsuite Pro will give you the ability to connect up to 50 social profiles, schedule your messages in bulk, and receive more enhanced analytics reports.


Trackur is a tool that will show you what people are seeing when they search for you in Google or any social network. By monitoring social media, mainstream news sources, and more, Trackur delivers social analytics that reveal the trends and insights your brand needs to succeed. It also lets you know if the people talking about you are influential in the industry or not


BrandsEye is a simple reputation management tool and relatively easy to use. The nice thing about it is that multiple people in your office can have access to working with it. It offers all the basics of reputation management, but has a sophisticated algorithm that analyzes and interprets data.


Social Mention works similarly to Google Alerts. In addition to returns based on search queries, it displays information about the following:

  • Brand strength— the likelihood that your company is being discussed in social media;
  • Sentiment— the ratio of positive to negative remarks;
  • Passion— the likelihood that individuals talking about your company will do so repeatedly;
  • Reach— the measure of your influence.

Also included is a list of top users, keywords, hashtags, and sources, such as YouTube, Facebook.

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