A logo is one of the principal aspects of branding and it forms part of your brand identity. It is usually described as the face of the brand as it is the first thing the public and potential customers see when they come across your business online or physically.
The perfect logo must therefore effectively convey your brand message and distinguish your brand from the millions of others out there. A well-designed logo also positions your brand as professional and of a high standard.
Here are 5 general rules to help you create the perfect logo.
Simplicity Is Key
Simplicity is absolutely key when it comes to designing a brand logo. You always want to ensure you keep the design as simple as possible because a simple logo is always more recognisable. Your logo should be unique and different but not complex. The KISS principle is one widely known by designers which always reminds you to Keep It Simple when designing.
It Must Be Appropriate
The logo you design should also be appropriate for the business, brand or project it’s being created for. The font and colours used in a logo have to work for the product or service being sold. For example, a logo for a kids event should include playful colours and fonts, while a logo for a consulting firm will be very different. You should also avoid using any elements that can be misread or give off negative or unfavourable connotations.
A Versatile Logo Is Everything
A great logo is a versatile logo that can be used across a number of platforms and applications while being able to maintain the same great standard. It should work in any size or colour and also in vertical or horizontal formats. Your logo should look great on your storefront, social media and business card. A good trick is to first design a logo in black and white so you’re able to focus more on the concept and shape before you then implement whatever colours you decide to.
Make It Memorable
The more memorable a logo is, the greater it is. Your logo should be one that people always remember and are able to distinguish from others. A simple and clever design that effectively communicates your brand message and image is the best way to achieve a memorable logo. Examples of a memorable logo are the Nike swoosh logo and the McDonald’s logo.
Ensure It’s Timeless
When designing a new logo, trends are something you want to avoid because you lose out when such trends pass and you’re left with a dated logo. A logo should be easily recognisable and as belonging to a particular brand or business years down the line. This is what timelessness means. An example of a timeless logo is the Coca-Cola logo which has barely changed since its inception.
When designing a new logo always ensure you consider these rules and you’re sure to create an amazing logo that will establish your brand or business and stand the test of time.