You might be wondering by now how your social media activities impact on your search engine rankings. A lot of argument has been going on about how Google sees social signals (i.e links coming from social media channels such as facebook, Twitter, Instagram, LinkedIn, pinterest etc and so in this article you will discover 5 effective strategies that will enable you to improve your SEO with your social media efforts .
#1 . LINK BUILDING WITH YOUR SOCIAL MEDIA PLATFORMS
Social media networks such as Facebook, Twitter, Instagram have high domain authority on Google and other search engines. Including your web link on your social media posts as well as on your social channel profiles will not only enhance your visibility on search engines but also help drive traffic to your website.
#2 . SOCIAL MEDIA ARE SEARCH ENGINES OF THEIR OWN TOO
Users on social networks are constantly looking to discover new and exciting contents, so if your business is taking advantage of this , then it stands to reap huge benefits.
Let’s say for instance, your brand posts visual related contents on Twitter, Instagram and pinterest, users on those networks are more likely to discover these contents when they search for the related hashtags.So the more people search and engage with your social contents, the more your social signals will translate to a higher ranking on the search engines
#3. GROW YOUR FAN BASE WITH IMPACTFUL AND HELPFUL CONTENTS
There is no easy way to increase your followers on social media but being systematic and strategic about it really helps. Sharing contents that are helpful and relevant to your brand is key to increasing your follower base. The more number of followers on your social media account, the more authority your account will have and this in turn translates to the way contents published on it serve up on search engine results page.
A good way to increase your follower base is to encourage engagement across your social media platforms, this you can do by pushing out posts that are easily shareable and likeable. Also by retweeting tweets, liking pages, repinning pins and commenting on posts, you interact with users and nothing humanizes a brand more than engagement on social media.
However, do not get involved in desperate practices such as buying fake followers, this will surely hurt your brand as most social media networks are clamping down on such aggressive spammy practices.
#4. USE KEYWORDS IN YOUR SOCIAL MEDIA POSTS
The use of keywords is especially important on search engines. When you use relevant keywords in the memorable and shareable contents you share on your social media channels, it helps your business become visible when such key words are queried on the search engines.
#5. CREATE LOCAL LISTINGS WHEREVER APPLICABLE IN YOUR SOCIAL MEDIA POSTS
Listing your business on Google has one big perk. Your business gets reviewed directly on Google and businesses with the highest reviews often get recommended by Google.
In the same way, it is recommended to turn on location notification for your social media posts as it makes it easier for people within your vicinity to easily find you.
Are there other social media practices that you used that helped improve your SEO? feel free to share them in the comments section below
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