Facebook is the most popular social media platform in use today, connecting over 1 billion people worldwide. It is thus a valuable platform for small businesses to connect with their target audience while promoting their goods and services. Your business may have a sound marketing strategy but does it have an effective facebook marketing tactics? In this article, we will review 5 strategies that will help your small business to grow and start to thrive on the platform
- GET A FACEBOOK PAGE
A lot of businesses and brands often make this mistake. When they creating a facebook account, they opt for the personal rather than the business account or page and by this they miss out on the numerous features that come with facebook business pages. It is important that your business is properly represented on facebook with a well defined profile and logo. Also your company website and the services it provides must be properly listed on the page as well as the contact details for customer or client enquiries. This will ensure the ease of contact and communication between your business and customers/clients.
- MAKE USE OF THE FACEBOOK GRAPH
In this age of data driven marketing, the facebook graph is an invaluable tool to understand your audience behavior on facebook. The graph enables you to gain useful insights about other pages that they liked. Such useful information can help you target more like minded individuals or organisations that are valuable to your business as well help you tailor your contents effectively.
- THE FACEBOOK LIKE BUTTON IS REAL, USE IT !
The facebook LIKE button is primarily the tool that creates engagement on the platform and so embedding it where appropriate on your page is a recommended strategy. You don’t have to be a coding expert to be able to this. There are useful self help guides on facebook to help you through this.
- THINK SYNDICATION
By syndication, we mean unifying your channels. It is good practice to keep all your social media channels on the same digital page by enabling integration. And so what this means is that you can put up a post on Instagram and share it to Twitter and Facebook automatically. It is a good way to keep your platforms alive and ensure consistent content publishing.
- BUILD AN APP
A lot of people access facebook through mobile devices and so your business can gain great market share by investing in mobile apps directly related to the business area. You can easily hire an app developer to do this for your business and integrate it with facebook. This is also a solid way to generate revenue for your business.
So there you have it, our thoughts on how your brand can leverage on facebook to grow your business. If you have any contribution to the topic, kindly use the comments below. We always look forward to hearing from you.