We see print advertising all over the streets of the Lagos metropolitan. From billboards to the obscure flyer secured on a car windscreen; print advertising is a mode of brand publicity that cannot be eradicated easily, even in the face of digital media. With all that said, it is evident that there is a prominent presence of print advertisements in Nigeria as a whole.
Therefore there would most likely be very heavy competition trying to get your print ad seen and most especially remembered. Kindly look through the stated characteristics below of great print advertising, this checklist will certainly be of value to your business and next campaign.
- Keep It Simple- Remember that when designing your print advertising or consulting with a branding firm, keep your design SIMPLE. Less is more in this instance, prioritising is key as you do not want to “stuff” content unto your ad design.
- Stop And Stare- Your message has to grab an audience, use a powerful image to achieve this. Remember you have literally seconds to be noticed and assimilated by drivers and pedestrians, you must make an impression.
- Be Clear- The main focus of an advert should also revolve around clarity and identification. Make your target audience understand your copy, then feel emotion. Remember you have seconds to be understood or else you have lost a potential customer or brand supporter.
- Size DOES Matter- Larger ads with bolder typefaces would grab more attention. Be it in a physical space or half of a newspaper page, the bigger the better!
- Colouring- What are your brand colours? Light or dark? If light, use a dark background when printing. If your message or logo is dark use a light background. It makes the printed image pop and visible to all.
- Be Emotional: The best ads always seem to resonate with their target audience if they make them reach honestly. Laughter, sadness, puzzlement are among many emotions one can feel from viewing an advert. Give your target audience an instant feeling every time they view your ad work.
How many of these characteristics does your printed advertisements possess? At Ellae Creative we strive for our clients and always look to create original, creative and unforgettable content. For more information kindly click HERE and schedule a sit down with our readily available team of experts. Allow us assist in taking your brand to the next level on any playing field. Remember to always trust Ellae Creative; we have always got you covered!