Our creative industry has become saturated with good graphic artists and photographers. All individuals battling for supremacy, hoping to come up with the most innovative concepts and unlock super stardom. Here are a couple of angles one could use to be a little more creative in this highly competitive industry. Ever thought of mixing mediums? Photography and graphic design perhaps? Here are 6 ways to effectively do so!
- Understand your client- The client is king and knows exactly what look, feel and message they want out of your photographic art.
- Re-touch and re-touch! – Iron out imperfections obsessively, do not over do it but keep your eyes peeled for any defect that could potentially ruin your hard work. Great software to use is Adobe Photoshop.
- Go crazy with it- Search for inspiration and do not hold anything back. Take in what the client has said and run with the idea, originality is always essential to great work. A great example of creative thinking in graphic photography can be found in the work of Victor Ehikhamenor, combining vector graphics and painting with photography.
- Use the right equipment- You have to select the best camera for your work. Check for the most appropriate camera settings that work for you, suitable shutter speed and scout for accessories such as lights, tripods, memory cards, lenses and more.
- Create a Mood Board or Mood File. Gather inspiration to solidify and simplify your direction before any shoot or project. A mood board or file will help with direction and can be easily understood by a client as opposed to a verbal description.
- Experiment with lenses and angles. Find out what lenses work best in different situations and lighting. A 28-135 mm should do the trick for most photography jobs, but it is a photography rule to have your lens at 21-35 mm for landscape shots, 35-70mm for street photos and 70-135mm for portraiture.
At Ellae Creative, we are dedicated to developing and nurturing Nigerian creativity and talent. If you wish to learn more about Photography and the use of Adobe Suite in Graphic Design, click HERE for more information.