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Here are some key copywriting tips that will certainly improve your company’s online SEO, allowing your online efforts to be easily found and viewed. Looking for an effective method to drive online conversations? You are in the right hands!
- Give your target audience tangible and informative content
- Encourage your readers to share your content to their own community and followers, exposing them to your products and services.
- Although there has been a lot said about “key word stuffing”, it is best to make use of as many keywords tied to your business as possible. Use primary and also secondary keywords on your webpage, blog posts, social media and featured online articles. This allows your business to be easily found online.
- Also remember to rename images, photos, videos and diagrams before posting. This will also improve SEO and click-through rates. Therefore as opposed to jpeg, give the image a coherent title such as “Start Up 101”.
- Link other related pages, both internal and external, using key phrases and words in the link text back to your company business page.
- Test your content headlines numerous times; simply post content more than once with varied titles. Different people at different times will connect with each attempt in their own way.
- Look into opening a Google Authorship account, this is an online tool that simply gives you online credit for content generated and developed by yourself or company.
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