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As Mobile Marketing continue to evolve and shape the way businesses are transacted online, it is imperative to get started on this strategy for your business. In the previous post, we discussed the basics of Mobile Marketing and how your business can get started especially in 2017. It is worth reading.

In this article, we will discuss some of the free and available tools which you can use to shape up your mobile marketing strategy.

  1. MailChimp

Email marketing may seem old fashioned but still remains one of the most effective ways to nurture leads in this digital era. It enables you stay in touch with your customers and interact more with them in a more personalized way.

Mail chimp is a platform that allows you send mails using customized and ready to use templates. It is so easy to use and also allows you to track the open rates and other vital statistics of your email marketing campaign. This platform is often recommended because it offers a lot of mobile friendly templates for your newsletters. You also have the option of managing your email subscription lists.

Users via ipad can now take advantage of services such as Chimpadeedoo, which gives customers the ability to sign up for your newsletter via an iPad.

It offers a free plan (2,000 subscribers and up to 12,000 emails per month) that includes all of these mobile-friendly features and more.

  1. Facebook

No matter your business niche, your customers are online and on facebook. With over 1 billion active users monthly, it is considered the largest and biggest social media network and one worth paying close attention to in your mobile marketing strategy. This is simply because more than two -third of facebook users use mobile. Imagine the potentials.

A  recent Facebook usage research by IDC, discovered that users check their Facebook accounts an average of 14 times per day, so make sure to consider Facebook’s advertising products, such as the Promoted Posts, to reach and engage your target customers on mobile.

Facebook Promoted Posts, allow business owners to easily turn an engaging post into an ad to reach more people with their messages. It  also work well on mobile. The Facebook’s Pages Manager app now allows you to manage your Facebook Page, post photos, comments and ad campaigns all from your phone.

  1. Instagram

Second only to facebook, Instagram is a social network platform that is also worth paying attention to on mobile. With more than 300 million daily users and over 95 million photos and videos posted per month, it has an incredibly large reach. Luckily, combined with the power of Facebook ad targeting, you can access that audience in a meaningful way with this marketing tool.

Similar to Facebook advertising, Instagram has a lot of options. Using Instagram ads, you can increase awareness and message association, drive traffic to your website, or encourage downloads of your mobile applications.

  1. WordPress

If you run a website or blog—or are looking to start one—WordPress and Medium are both great mobile-friendly platforms. Recently, wordpress rolled out Accelerated Mobile Pages (AMP) to improve the load time of pages on tablets and phones on their own site and self-hosted sites. WordPress also has a comprehensive mobile app that will allow you edit existing posts or create new ones from your mobile phone.

Medium, is becoming popular for all kinds of bloggers. The site itself and all posted pages are mobile-friendly and Medium also has an app that allows you to read, edit and create posts, and react by responding to others’ posts. You can use this platform to repost content that is already on your own site’s blog, or create a new post on the go. If you’re not totally sure that Medium is right for you.

  1. Twitter

Unlike many other social media platforms available, the ability to post frequent updates resonates only on Twitter. It is a valuable mobile marketing tool that access more than 500 million users monthly.

It also has sponsored ads options that enable you target specific location or demographics as well locate influencers within your niche.

  1. Open Market

This is a do-it-all platform that mobilizes your enterprise using multiple channels and SMS in order to reach customers.

  1. Web Trends

This program uses digital analytics to gain a real perspective on how your customers interact with your brand across different channels using a simple dashboard interface.

What other tools are you using to boost your mobile marketing? Let us know in the comments section below.

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