7 Tips to Effectively Market Your Brand on Instagram

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Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network. It is presently one of the best social media platforms to connect with your socially engaged consumers. There are 300 million active users on Instagram every month, and every day 1 billion photos are liked. You will have an instant viral marketing success in your business if you use Instagram in effective ways.

We have collated useful tips on how to market your brand on Instagram effectively and drive big results for your business.


  1. Showcase Products and Services

Showcase your products and services by telling your business story through images and videos. A great example is a photo of a very happy customer wearing or using one of your products.

  1. Add a Link to Your Profile

The only place on the Instagram platform where you can put a clickable link is in your profile, just below your bio description.

Place links to your website, landing page or to any of your other social media platforms for effective marketing. You may decide to change the URL on your profile as often as you like.

  1. Use Calls to Action in Post Captions

Use post caption to enhance your post and convey a clear message to your followers.

The post caption is the comment you include during the upload process. No matter how many subsequent comments are added, the original caption will always remain complete and visible below the post.

  1. Add Hashtags

To make your Instagram post more effective, include relevant hashtags on your posts. This will help increase your engagement, reach and overall visibility.

Use hashtags that are related to your brand, your post and your target audience. Avoid completely unrelated descriptions in an attempt to get on a popular search these will not really help your brand.

  1. Make Your Photos Share worthy

Always use clear images for your posts. You may also pair images with captions as this is an effective way to engage your audience. When pairing images with content, combine striking graphics with a piece of sharable content, like an inspiring quote or a practical design tip.

  1. Like and Comment on your Follower’s post

Acknowledge your customers by liking their photos particularly if they include your product, or emulate your brand. You should also engage with your customers by commenting on cool photos they post especially those that showcases your products.

  1. Ask questions about your Brand

Include questions in your post caption to get your people talking about your business. For example, ask your Followers if they have used your product or service recently. Add a unique hashtag and give your consumers a hub to share photos of how they used your products with each other.


Utilizing all the tips stated above will help to improve your brand awareness and get more sales.

You want to learn more about Social Media Marketing? Register for Our Digital Media Marketing and Blogging Courses at Ellae Creative Design Agency by calling any of these numbers: +234 (0) 706 057 5236, +234 (1) 453 2727-9. Other courses on Web Design, Graphic Design and Brand-Building are also available.

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