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You ask, we help out with the best answer for your business! Here a couple of key questions you need to ask yourself before we begin…

  1. Are you absolutely sure you know your target audience? Get to know whom you would be catering to; this will help write an effective and long term marketing plan.
  2. Are you up to date on changes and happenings in your industry of business? Make sure you always have your eyes peeled, always stay clued up so as to seize opportunities and avoid threats.
  3. What is your angle? What is your brand “key benefit”? Remember, it is not about your wallet; your brand will be valued on its efficiency to solve noted problems.
  4. Have you scoped out the completion yet? Who and where are they? What are their weaknesses and what is your next move?
  5. When you look at your product or service, do you think of the end goal, closing a sale or are you genuinely concerned for the well being of your customers? Remember, your goal is to serve, always.
  6. What is your pricing strategy? Do not set your price based on production costs plus margin. It is not rocket science, the higher your price range, the more likely your company will be viewed as niche. If you are thinking the masses, ensure your prices are reasonable to your core audience first!
  7. Are you on social media? Understand that everyone is online; you must meet the masses where they are. The action will most likely be at your store front, it will be on your Facebook page.
  8. Connect with ALL not just your customers. Do you see your brand as solving problems and not just taking? Give and it will certainly come back to you! With the use of social media, create conversation, give out tips and advise surrounding your industry.                                                                                                                                                                                                                                                                                                                                                                           At Ellae Creative, we are truly driven by creativity and enjoy working with companies with the same passion for branding as we do. We aim to please our clients and always deliver creative and unforgettable concepts, designs and strategy. Allow us assist in taking your brand to the next level on any playing field. Remember to always trust Ellae Creative; as great ideas start here!
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