Anyone who is familiar with the digital space knows that things change all too quickly. A new app or software or social media network can suddenly emerge and become the rave of the moment causing businesses and brands to join the frenzy in order not to miss out on the emerging opportunities.
As a Digital Marketing enthusiast or professional , it is important to keep an eye for such change as they may shape the ongoing strategies that you have for your clients.
2016 is going to be a interesting year for the digital space, a lot of new and exciting apps and interesting update by the search engine giant Google
So here are our 5 predictions of the trends that will shape Digital marketing in 2016
1. VIDEO ADS WILL BE THE NEW COOL
Video ads was what popularized TV advertisements in the traditional media era. It brought in good money for businesses and brands that utilized it
The Trend has now migrated to mobile devices with major players such as Facebook, Yahoo, Bing and Google incorporating it into their networks. Snapchat is fast becoming a BIG player owing to the rising demand of video marketing.
Current signals indicate that people love watching video ads and so we expect that this trend will make a significant impact on how Digital Marketers serve ads in 2016
2. CONTENT MARKETING WILL STILL BE KING
In recent times, content marketing has grown so popular. It is the use of highly targeted contented in a very educating and engaging manner to drive marketing activities. It is at the heart of all things inbound marketing has been aiming to do for years now.
In 2016, this trend can only get bigger as businesses and brands the world over continue to reap huge benefits from increase in sales volumes as a direct consequence of their content marketing strategies.
3. MOBILE WILL OUTSHINE DESKTOPS IN MORE COUNTRIES
2015 was such a big year for Mobile. It was also the same year that Google announced that mobile traffic had overtaken desktop in about 10 different countries.
It was also the year that Google launched the Mobilegeddon, an algorithm update that adversely affects sites not fully optimized for mobile. Not that this is going to drive down traffic from desktop but it’s clear to see that the trend in 2016 is going to be show positive bias towards mobile optimized websites.
4. EMAIL MARKETING IS GOING NO WHERE
Email marketing is one of the oldest form of marketing communications still very much relevant. It affords marketers the opportunity to communicate personally with their prospective customers. The need to personalize e-mail messages per prospect has never been greater except of course if you would rather have a lot of unsuscriptions in your mailing list.
And so in 2016, email marketing will continue to be very crucial to all digital marketing efforts as a way to nurture leads and helping to convert them to eventual customers
5. TWITTER TO BECOME MORE POPULAR WITH BUSINESSES & BRANDS
For years, facebook dominated the social media universe acquiring more than 1.4 billion users worldwide. While it continues to be relevant, there is an increasing use of Twitter since 2014. The world cup in brazil was historic enough, over 50M tweets sent per second.
A lot of brands now use Twitter to message real time to their audience and the use of hashtags makes real time conversations resonate rapidly amongst logged in users.
Rolling out Twitter ads and Twitter cards suggests the network is determined to improve user experience, enabling digital marketers to target their audience based on interests and so 2016 will see businesses key in to these features.
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