There are lots of social media platforms out there today and it’s often difficult for businesses and brands to know which of the platform to prioritize. A lot of brands give much of their attention to facebook and quite deservedly so because over 1 billion people are active on the platform. They also pay attention to Twitter and Instagram in that pecking order.
Pinterest has been gaining popularity for some time now as one of the vibrant social media platforms that Digital Marketers and businesses must take seriously. What makes the platform a good marketing platform is the ability for users to save ideas, content or products they like for later not neccessarily broadcasting random marketing messages.
In this article, we will highlight some of the strategies that your brand can utilize to achieve marketing success on pinterest.
- MASTER THE ART OF MAKING BOARDS
On pinterest, users have boards where they pin content, ideas , products that they like. To build a successful brand on this platform, you have to take care to pin what your audience really care about. Also it is very important to label your boards appropriately for easy navigation and access.
- REPIN STILL WORKS, USE IT
Repin is much like Retweet on Twitter. It is a quick way to gauge the kind of content that your audience might like. When your audience interact more with a specific content, that is an indication that they like those kind of content. This will be a big clue as to the nature of content you should be sharing.
- OPTIMIZE YOUR PINTEREST PROFILE
An Optimized pinterest profile accurately describes your business or brand with relevant keyword(s). It instantly gives a new user that came across your profile an idea of what you are about. That way, it is easy for them to make up their mind if you are what they are looking for or not.
Your profile is not complete without your logo, website, email and other relevant contact details. Having all that information gives a good ndication of how trustworthy your brand is. As your brand evolves with time, you can always use the ‘Edit profile’ to apply necessary updates.
- THINK PROMOTED PINS, THINK TARGETING
Promoted pins is an ad platform for pinterest and allows you to target specific users. They are much like regular pins but the only difference is that you have to pay for more people to see it. It is a good way to achieve basic marketing goals such as awareness, Engagement and Traffic.
- CROSS CHANNEL PROMOTION STILL WORKS
A good syndication strategy implies that you share content across your other social media platforms. This allows flow of information to all your platforms to keep your audience engaged. Sharing certain posts from your pinterest account on facebook, Instagram, Twitter etc is a good way to create more awareness for your pinterest account and spread your messages to a much wider audience. It will help you get more followers and generate more leads which you can follow through and convert.
So there you have it , our tips to help you achieve marketing success on pinterest. Do you have any contributions to the topic discussed above? Kindly share with us in the comments section below. We always look forward to hearing from you.