We like to see affiliate marketing as an online marketing programme based on referrals and a reward system. It is one of the most efficient ways bloggers and websites can make money and also can be beneficial to a brand hosting an affiliate marketing programme. Setting up a concrete affiliate marketing programme can open up multiple revenue streams for the brand itself. Kindly find below 3 key factors to remember when venturing into the new territory of Affiliate Marketing….
- Make the programme/ system easy to manage: A standard affiliate programme is a lot of work to manage and set up with competition from other brands at every corner. In the online arena everything is fast paced and it is mandatory to always stay ahead of the curve. It is all about nurturing relationships with online personalities, as this is where referrals for your business or product will come from. You have to scout for the online talent; who has the most online traffic, what site/blog churns out great content relevant to your business or industry?
- Due to Google Algorithm updates, link building has reduced and a lot of individuals and brands alike feel discouraged to partake or set up affiliate programmes. Link building is a term used in the field of search engine optimization (SEO), the action is aimed at increasing the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. However, still adopt an affiliate programme so as to spread awareness about your products and services.
- Reach out to as many affiliates and platforms as possible: Remember the first step to your affiliate plan is to get your products and links to your web page on as many platforms as possible. The second is to seek out those recommendations, platforms that deliver conversions and retain customers; in the end it is all about your return on investments.
In our next post we shall discuss what websites, bloggers and other affiliates can do to make YOUR affiliate programme bring in the revenue needed for your return on investments.
At Ellae Creative we are always looking into new innovative methods to help brands be the best they can be. We are always available to offer our services and expertise in the field of digital marketing, and we also offer the opportunity to learn methods to LEGALLY make income online as a blogger or marketer. For further information on our Training Programme and digital courses, kindly click HERE !
If you wish to enquire about our services as online brand strategists, kindly click HERE and schedule a sit down with our readily available team of experts. Allow us assist in taking your brand to the next level on any playing field. Remember to always trust Ellae Creative; we have always got you covered!