Your brand is your company/business culture. It is the identifying mark of who you are and what type of experience you promise to offer your customers. When deciding to rebrand, there are some key things you need to consider such as how it will affect your customers and your bottom line.
If your business is going through a difficult time where sales and the amount of new customers are decreasing or you are losing loyal customers, it may be a good time to look into rebranding. Rebranding may also be necessary for your business if you haven’t changed the style or look of your business in a while, so it is always good to go with a fresh look that matches the feel of your business.
To have a successful rebrand make sure you have the time, workforce, and innovation to pull it off smoothly. Are you planning to rebrand your business? Here are valuable tips for a successful rebrand.
- Be Prepared for the Change
Every member of staff of your business must be informed and carried along the whole process of the rebranding exercise. Everyone must be prepared because rebranding your business requires shifting the thinking and being able to let go of things you felt were perfect, which may no longer be the case. A first step is to be open to changing or adjusting the way you do business and you have to be prepared to act immediately.
- Identify the Aspects of Your Business That Needs to Change
Identify the aspect of your brand that’s failing to connect to your target market. Figure out what areas of your business is failing to connect the target market you love so much with the brand you want them to notice emotionally. Note down those areas and take necessary steps for improvement.
- Get Honest Feedback from your Customers
Use online surveys, phone calls, email survey, your blog or any other means you have to ask your customers and prospects what they feel, think and expect when they see your name or products. This will enable you take decisions in the right direction and make your work easier.
- Make an Action Plan
From your personal research and your customers feedback, note down on paper all the aspects of your business that needs improvement, how you intend to fix it and the timeline for implementing the listed changes. Specify the role of every individual team member in accomplishing the changes. Once you have created an action plan, periodically discuss where you are, what did you get right, and where do you need to make adjustments.
- Make Your Employees Your Brand Ambassadors
Include your employees in the rebranding exercise and get them excited about the change. They are a huge part of your company culture and therefore your brand identity. Take this chance to get your new logo and brand out there by making t-shirts and other marketing collateral/gift items that your employees and clients can wear or use to promote your brand. This is a great and inexpensive way to market your business.
- Be Consistent in Your Rebranding
Be consistent and persistent with all your marketing efforts in your rebranding exercise. Never refer to things that point to your old brand. Ensure you permeate all your company communications with the new brand.
Do you have any other rebranding tips you feel we might have left out? Kindly share your opinions and suggestions with us in the comment section below.
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