Blogging – Is it Really Necessary for my Business?

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Firstly, you might want to ask this Question: What is a Blog?

A Blog is an abbreviation of the word Weblog, which is a term used to describe a journal or information site published on the World Wide Web consisting of discrete entries called Posts. It features diary-type commentary and links to articles on other websites, typically displayed as a list of entries (i.e. posts) in reverse chronological order (the most recent post appears first).

Blogging started off in the latter half of the 1990s and was initially used as a platform for people to share their feelings, thoughts, opinions and experiences. The blogosphere has evolved and people now have blogs for many different reasons. There are even distinctions among types of blogs like business, lifestyle, fashion, food, and entertainment blogs etc.

Today, every type of business (from a Fortune 500 company to a Sole-proprietorship business) are utilizing blogging (in addition to social media platforms) to increase their online presence.

Blogging allow businesses to interact and share their level of expertise with customers and thus acquire more customers.

Here’s a list of reasons why Blogging can be beneficial to Businesses.

Boost Search Engine Optimization & Helps drive Traffic to your Website
Search engines always want to deliver results that are helpful and relevant to their users. When you post a series of valuable, in-depth articles around a topic, Google takes notice of this. Each high-quality blog post that is being published is another great opportunity to get traffic from search engines which in turn drives traffic to your website.

Promotes and Humanizes your Brand
Blogging gives your business the opportunity to show the personal side of your business. It gives your business a way to write articles on issues and concerns of interest to your audience, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your personality, voice, building up trust and increasing your brand’s likeability quotient.

Create Opportunities for Sharing
Every time you post on your blog, you create an opportunity for your audience or online visitors to share your blog posts with others. In which ever method that is being used (i.e. whether they link to your blog post, email it to their friends, tweet it or share it on their Facebook etc.), it is free marketing for your business and it further validates your business as a credible one.

Improve the Sales of your Products and Services
An active Blog that constantly gives valuable, educative and useful information will ultimately over time lead to higher customer conversion rates. This of course leads to an increase in the sales of your products and services. Thus, a blog can be a great “Virtual Store” for your business.

From the few Benefits of Blogging stated above, it is evident that every type of Business who desires to increase their online presence needs a Blog.

If you know of a big benefit to blogging that we have not stated above, please share it in the comment section below. You may also share this post through your social networks so that your friends and followers can benefit from this useful information.

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