Brands with consistent visual identity are usually more compelling compared to the ones that are not. The mere reason for this is that images speak louder than words. And so people are more likely to remember a photo they saw somewhere on Instagram or a video they watched on you tube about your brand than a random commercial tag line it posted elsewhere online.
Creating a compelling visual identity will help your business in the long run by cutting down the money it spends on advertising and marketing . It is the goal of a lot of businesses out there but one a few get right.
So here are the actionable tips to help your brand build a winning visual brand identity
- CREATE A REAL EMOTIONAL CONNECTION
Design business is a people centric business and so to create a compelling visual brand ,you have to create a real emotional connection with people that interact with the brand. This is where brand story telling come in. It is a way of using images and video to create compelling narratives for your brand in such a way that it remains unforgettable in the minds of people who come across the content.
- YOUR BRAND IS MORE THAN JUST A LOGO
Your brand is more than just a logo. This means that a lot of design thinking has to go into all other visual elements that support your brand to ensure adaptability and coherence.
- BE OPPORTUNISTIC
Discover moments that can change the game for your brand and own them. In your niche, there might be such moments such as features with an Industry heavy weight or a particular event that could be highly beneficial to your brand if it was associated with it. In doing so, you will make a big statement in your industry which can only mean more media coverage.
- YOUR VISUAL SOCIAL MEDIA IS KEY
Visual social media such as Instagram, Periscope , Snapchat and to some extent Facebook are critical to success in building a winning visual brand. You can do no wrong by posting regular and absorbing visual content on the platforms mentioned above. They always resonate with the audience and get lots of engagement. With lots of engagement come lots of followers which in turn will lead to traffic to your website and ultimately revenue for the business.
- NEVER ERR ON THE SIDE OF CREATIVE
In trying to be creative with your visual appeal, never forget your principles or brand guidelines. Its allowed to do spontaneous things once in a while as a way to refresh the feeling about your brand but if it becomes a rampant and random occurence you risk diluting or losing the brand essence totally. So the key is to stay creative and consistent.