Brand loyalty is the partiality of a customer to one brand or product over every other, and it could really make or mar a brand. It is evident in the traffic source/visits to your website, word-of-mouth advocacy, and the customer acquisition rate. This could mean the difference between a successful brand and a struggling brand.
Nowadays, brand loyalty relies upon in your capacity to leverage the power of social media to build connections with your potential clients. Facebook alone has an average of 1.5 billion active users, while twitter and Instagram have 300 million active users monthly.
Tapping into the social media marketplace and interacting with your audience is not an option, it’s a requirement. Aggressively build followers on Facebook, Twitter, Instagram and other social media platforms is a crucial way to create unswerving customers and loyal brand advocates who continue to purchase your products and services and act as your brand ambassadors.
Here are 5 critical approaches to leverage social media to build brand loyalty.
Develop a social media strategy
You in all likelihood have a marketing strategy and a whole lot of additional strategies. But if you don’t have a social strategy, you’re missing out on an essential aspect of planning. Social media is not just about posting and not engaging. Social media is marketing, advertising, communications and selling all wrapped up into one powerful and noticeably great medium. It demands a committed marketing and social strategy, just like your different channels.
If you do not have a strategy for using social to increase conversion rate, enhance sales, improve search engine ratings, and improve customer satisfaction, you need to start now, as your competitors may already be interacting and connecting with your potential clients instead of you.
Develop a voice
What’s your voice? Is it attractive? Does it align with your emblem? Is it professional but capable of painting your agency image?
Your voice on social media ought to echo the voice of your different communications. If you have but to determine what you need to sound like on social, it is time to find your voice and then use it continually to build brand loyalty. Take a look at how you communicate to your audience through content material, in your emails, in videos, etc. This could help you determine your voice and make certain it’s steady and aligns with your different branding efforts.
Respond to and reward your followers
It is known as social media because it’s constructed to allow humans to be social. This means asking questions, commenting, complimenting and, yes, even complaining. In case you don’t engage in social media simply due to the fear of poor feedback, that’s the wrong approach. Even if you don’t have a medium for people to air their opinions, it doesn’t mean they wouldn’t. You just wouldn’t see it and won’t be able respond to it.
To virtually use social to construct brand loyalty, you want to be willing to reply to individuals who take the time to engage with your brand, whether positively or negatively. Being responsive brings people closer to your brand. It allows you to galvanize supporters and try to convert individuals who seem much less than happy.
Most importantly, it allows you to show that you’re inclined to reward the most dependable of your followers with offers, discounts, easy or free access to content, and more. You may have contests or special promotions solely on your followers. This offers you an opportunity to cross-promote between networks, and whilst that content/information is shared, you have got a higher chance to get even greater followers for your brand.
Develop a community
As soon as you’ve got mastered the art (and technological know-how) of responding and rewarding, it is time to create a community. A loyal community following will suggest the difference between an ever-growing connected fan base and a social channel that ultimately fades into oblivion.
Step one in growing a community is studying your target audience. The second step is asking the proper questions and listening to their issues. The final step is answering those questions and engaging with them primarily based on where they’re in the buyer’s journey. Take into account that this process needs to happen each day; if not more frequently, so as to keep up with your network.
Developing a community in which you authentically have interaction with social media followers makes it much more likely that those who observe you will become brand ambassadors. That is your final aim on social media.
Focus on customer support
In the end, your social strategy is all about customer service. Clients will frequently turn to social media when they have had both good and bad experiences. It’s then left to you to respond regardless of what the problems may be. One of the worst possible things you may do is forget about these issues.
You want to start by creating clear requirements and expectations in your group. Start training employees on the way to use social media in approaches that meet your brand requirements. You have to have a team of those who can respond and engage with clients and followers once they have questions, concerns, or are voicing their opinion. Even if you have a bad purchaser, a high quality customer service experience on social can absolutely flip that round.
Don’t forget, the exceptionality of your customer service plays a huge role in determining how people experience your brand. Ensure you’re showing your customers the same revel in both online and offline.
Brand loyalty is fairly crucial, and social media performs a key role inside the achievement of your capacity to construct and preserve that brand loyalty. Staying working on social media can simply make all the difference. When you certainly care about your audience, share great and helpful content, and communicate in a manner that aligns with your tradition, you will start to see the positive impact on your enterprise and your brand.
Whether it’s brand identity, graphic design, copywriting, marketing collateral design, interactive planning and development, advertising campaigns, marketing promotions, social media, nonprofit outreach programs, broadcast or digital solutions, Ellae Creative will help your organization make good impressions in every arena.