To become successful in the field of web design requires more than just having the right equipment, skills and a wonderful grip on design. There are some very important things that any aspiring web designer should keep in mind when you’re building their professional portfolio.
The following points below will provide a useful guide to how you can better plan a successful web design career
UNDERSTAND HOW USERS THINK
The way users interact on the web is not so different from the way customer interact in the stores. UX is a design term that simply means user experience. It is important to design websites that offer satisfactory user experience
Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet their expectations, the back button is clicked and the search process is continued.
Web visitors appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
Also have in mind that users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
APPLY LAWS OF USABILITY
In designing a website, you need to apply krug’s law of usability which states that the web page should be obvious and self-explanatory. So when designing a website, your aim is to build pages that have clear navigation and intuitive. Users do not have to try to think really hard to figure out how to get from point A to B on your site.
A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.
PLAN AHEAD BEFORE DESIGNING
A lot of web designers approach projects with a “wait for inspiration to happen” kind of attitude, but the fact is that just a little bit of planning can help that inspiration come a lot more quickly. It is important to plan and research well before going into the web designing process. Planning can be further divided into three parts namely:
- Researching about the client’s company
- Asking the client what he wants and expects from the web
- Figuring out what their competitors are doing and the related industry trends
Make a sketch of the website in your mind and then put it on the paper (if possible). Although planning is a hectic and less interesting process (and so many designers are inclined to skip it), pre-design planning saves your time, money and resources the best.
TAKE HTML & CSS SERIOUSLY
You might not have imagined that a web designer would need to code. But, nowadays, it’s an expected skill for most design jobs. it’s quite easy way to get your tech on and actually build websites from scratch! HTML stands for HyperText Markup Language, which is the coding language used to put content on a web page and give it structure. That means it’s how you turn a bunch of words into headlines, paragraphs, and footers. And it’s also how you get the “cool” content like photos, videos, and graphics on a website.
And then there’s HTML’s other half and that’s CSS or Cascading Style Sheets. CSS is the code that tells browsers how to format and style HTML for a web page. In other words, it’s what makes all the text and other content look good. With CSS, you can adjust the colors, change the fonts, or add a stunning background – and so much more! This is where your eye for design really shines and how you can put your creative stamp on every site you create
UNDERESTIMATE SEO & SOCIAL MEDIA AT YOUR OWN RISK
The skill set of SEO (search engine optimization), marketing, and social media might seem like it’s meant more for a marketing executive than a web designer. But, since the Internet is the way so many companies sell today and since you also need to sell your web design talents (when you’re looking for a job or for freelance clients), you should wrap your head around them, too. Even knowing the basics of each and keeping them in mind for both client and your own sites will go a long way to establishing you in your career as a web designer.
COMMUNICATION IS KEY
Staying in touch and getting your point across are also must-have skills for a designer. You’ll be keeping clients up-to-date on the progress of their projects plus pitching ideas and explaining your creations. And you might even be called on to do some copywriting or editing for sites, especially if you are a free lancer. So, its imperative that you improve your writing and your speaking and you’ll be sure to get your point across in every situation.
We hope that you found these tips helpful. We look forward to hearing from you. feel free to add your comments in the comments section below.
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