Companies that have solid systems in place to reward their loyal customers tend to do well in the market place. Tesla and Starbucks are a few brands that have mastered this and used it to grow their...
Starting out as a small business is always very daunting even if you have the most thorough and planned out strategy for how you want to go about achieving your business objectives. One of the main...
Colour is very important when it comes to branding. Studies have shown that colours can deeply affect how your brand is viewed by consumers because colour influences thought processes and reactions...
Attracting an audience is no longer about just telling people what your business offers and how it benefits them. It’s much more complex than that. You need to be able to connect with your...
Long gone are the days of marketing executives and managers making important marketing decisions based on a hunch or intuition. It’s the digital age and for marketing, this means a world of...