Creative Design Agencies are those agencies that often thrive in the application of strategy, design principles, marketing concepts and digital technologies to build and create content that meet the goals and objectives of clients.
Creative agencies have become more popular over the last few years amongst the younger demographics usually those born between the early 1980s to the early 2000. This group is popularly known as the millennial and they grew up in the digital age. They have been surrounded by tech and have experienced digital platforms their entire lives. They have approached marketing from a different perspective which explains why traditional marketing agencies that existed before them are struggling to keep up with this first generation to be entirely absorbed into the digital world.
According to Forbes, ”Design thinking is a proven and repeatable problem solving protocol that any business or profession to combine creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained with the overall goal of achieving big results”
A basic element of Design thinking is simply thinking through on a solution to better address the needs of a client or a particular problem. It is very important to set aside a proper amount of time to think through the work to be done and accessing its quality as a viable solution to the problem at hand.
Creativity is at the heart of all the processes carried out at creative design agencies and for this reason and more, it is even more pertinent that they would care about design thinking because it strongly affects the quality of the solution(s) they offer to clients
So here below we have highlighted some of the reasons and hope that you find them helpful and insightful.
- SHORT ATTENTION LIFE SPAN OF MILLENIALS : It is a well known fact that millennials are the hardest set of users to please online. Why is that you might wonder? This is because they have a voracious apetite when it comes to consuming content and have short attention life span. So what does this really mean? It means that if creative agencies do not spend a good deal of time to craft innovating marketing/digital campaigns or unique and awe inspiring solutions for their clients, they would not appeal to this particular group of audience (who happen to constitute about 60% of active internet users). It is thus pertinent for the agencies to show immersive and critical thinking when approaching a solution to a problem so as to continue to appeal and stay ahead
- THE CUSTOMER CENTRIC BIAS
In the early days of the internet, you could easily get away with choking the customers with nothing but just product information in the name of marketing. Today, there has been a seismic shift in the way marketing is being done online. Agencies use story telling in such a way that users don’t realise that they are being sold to. Creative Agencies are at the heart of the evolution of this strategy. It’s no longer about the marketers, it’s about the customers and in order to create that inspiring customer focused innovative solutions the agencies must think thoroughly about their audience and seek to address their needs with the solutions they put forward. This is essentially what design thinking is all about.
- THE BURDEN OF CREATIVITY
Being a creative agency simply means that creativity is at the very heart of all they do. And to apply creativity, one must always think. And so when approaching a particular problem, they are expected to approach it in a different way and realize unique set(s) of solution. That is the burden of creativity. In a Creative Agency that applies Design Thinking, it would help extract the ideas from everyone’s mind and carefully analyse it to deliver varying sets of solutions.
- NO SHORT CUTS, NEW APPROACH EVERY TIME
Being creative means being creative every time and so no two client’s solution will look and feel the same even if the problem identified is essentially the same. Design thinking applies critical thinking in developing unique solutions every time and has been particularly helpful to big brands such as Google which has been famously known to allow 20% of their employees time to think. The results? Well, they wouldn’t be one of the MOST valuable brands in the world today if that was a mistake.
So there you have it, our tips on why creative agencies must care for design thinking. Do you think there are more reasons ? Kindly share with us below. We always look forward to hearing from you.
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