A career in the competitive field of design requires a range of skill set. This is so because having a good eye for beauty alone will not take you far in today’s world where design can encompass both print and digital media.
Data collated from many researches have proven that visuals increase online engagement by at least 10%. Thus there is a high demand for designers by all types of companies as they are needed to help create well-crafted and eye-catching visuals that will spice up content which ultimately means more engagement.
Whether you are a beginner or an experienced designer, grab your notepad and start making a checklist containing these essential skills that you should learn to excel and have an awesome design career.
- Usage of Design Software
The practical knowledge on how to use design software is a must if you want to succeed as a designer. Some of the numerous design software available worldwide are Photoshop, Illustrator, InDesign, Fireworks, Corel Draw just to mention a few. Designers should always be proficient in at least a few of these platforms and be aware of the pros and cons in their use. New apps, software and tools also emerge so often and being updated with all of them will allow designers to be more versatile with their work.
- Colour Theory
People’s decisions and moods can actually be influenced by the colours they see as they subconsciously appraise colours and factor them into their instantaneous decision making. Knowing how to utilize, contrast and mix different colours based on context is an invaluable skill every designer must learn. Having adequate knowledge on how to effectively mix and match colors on your designs (be it on a webpage, logo or marketing collateral) will not only make your designs more attractive, but can also help align it with its primary mission.
Typography is still relevant in today’s digital world as it plays a big role in making every type of design come to life. Typography is the language of text in graphic design so all designers should have a good understanding of font families, line-height, tracking and how to match typefaces with the images and the tone of every content.
HTML and CSS are the basic programming languages used in building a website or blog. The codes dictate where images should be placed, how the text would appear, and all the other aspects that come together to shape how every page looks. Designers should master these codes so that they can be able to customize the existing templates/layouts and other elements of the site so that everything comes out exactly the way it was conceived in their creative minds.
In summary, if you want to be successful as a designer and be able to create breathe-taking designs, it is imperative to learn (or brush up) all the skills stated above.
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