Many businesses all over the world are constantly making efforts to get more online exposure via digital media which in turn generates more customers. Using premium services for all the tools necessary for Internet marketing is not feasible for every business (especially small businesses) when free options come into play.
Here is a list of 6 of the most common and effective free online tools that can boost your digital marketing efforts.
Bitly is a link management platform and a URL shortener. URL shorteners shortens your long URLs and create a very short URL instead that redirects the visitor to the original URL. Bitly also helps users to track the number of clicks. This is very useful for your social media posts especially when composing tweets. As you know the character limits of Twitter posts are limited, Bitly helps the poster keep the URLs short. Bit.ly is completely free of cost.
Canva is an online graphic design platform that gives free access to a wide variety of design tools and options including premium options for paying customers (only a dollar per image). The tool allows you to quickly create images for every social network and the great thing on this platform is that the sizes are already set for you. You can choose from a set of free backgrounds or upload your own images.
Audacity is a free, easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems. If you are planning to create podcasts on your blog or are thinking about starting to create them, then this is one of the must-have tools to use. Audacity comes with a nice interface which helps you to mix your audio files, cut down little portions, adjust volume and many other little tweaks to make your audio file more professional.
MailChimp is a software that helps you market your product on the internet. It is a simple email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails. The platform also allows you to add a good number of subscribers, free of charge and has different tools that you can customize to your needs.
Buffer is an online tool that helps you to share what you want to share on Social Media. It is a great service for sharing your content on various social media websites. You can easily schedule your content on various social media and site and populate your content very simply, all from one dashboard. It is free for individuals and has premium options for teams and agencies (between $10 and $399).
Asana is a teamwork management software which was primarily designed for internal email circulation at Facebook headquarters. But soon after that, they launched it to the open market and made it free to use. Asana lets you assign tasks to your digital marketing team members and keeps you informed about their activities. As soon as they finish the task assigned to them, you will get an email notification. This will not only help you to track your progress, but you will also be able to manage your team’s tasks very efficiently.
Do you know any other free online tools that is not stated above? We will like to hear from you. Kindly list one or two of the free tools in the comment section below.
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