Times and technology are constantly changing and consumer’s needs are evolving so it is imperative that every part of your business is up-to-date. Having an updated website that is in line with the current design trends can boost your brand and help you stand out from the competition.
Redesigning/revamping your business website (especially if it has not yet been updated for many years) has many benefits as listed below.
- Improves User Experience
One of the major reasons in redesigning a website is to improve the user experience (UX). A website redesign can improve your UX by removing all the confusing visual clutter, showing people exactly where to click, how to order, and how to contact you. This removes any obstacles that might drive your visitors/customers to one of your competitors.
- Your Website Gains More Trust from Search Engines
Most modern websites have blogs. Including a blog that is consistently updated with valuable content in your website redesign will give you a higher ranking with Google. This is because Google’s algorithms have been updated to focus more on content, how good the content is, how often it’s added to your site and how often people share it.
- Makes It Easier for Visitors to Share Your Content
Redesigning a website with an implementation of shareable content and social sharing buttons makes it easier for visitors to your site to share, like, tweet, and pin your business content. Having other people as your brand ambassador improves your business’ credibility and increases your brand awareness.
- Makes your Website more Secure
Redesigning your website with an SSL certificate encrypt the data sent from your domain to the users’ screens, making it less likely to be hacked and providing peace of mind for your visitors. Google also gives a slightly higher ranking to sites that have them.
- Makes your Website Load Faster
Redesigning your website especially when you have an updated server with a lots of space and bandwidth means your site visitors will not have to wait as long for your site to load, which keeps them happy and helps your Google credibility.
- Makes Your Business Eventually Make More Sales
Strategic and targeted website updates that is customized for the business has the ability of getting more visits and more leads which will most likely transform to more sales of the business’ products/services.
Do you have more insightful views or suggestions on this topic? Please share your opinions with us in the comment section below.
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