The Term Growth Hacking may seem negative given the fact that the word ‘hack’ has been largely attributed to illegal or unethical cyber activities. However the term Growth Hacking is wholly a positive one and quite popular since Sean Ellis first used in 2010.
According to Silicon Valley writer, Andrew Chen,
”Growth hackers are a hybrid of marketer and coders, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries”
In this article, we will explore the immense benefits of Growth Hacking to your brand and you can leverage on its effectiveness to grow your business at such a rapid pace.
1. BLOG, THE ENGINE ROOM OF CONTENT
You may have heard it so many times that ‘Content is king’ . It has now become more of a cliché. The truth of the matter is that as a business looking to thrive online, content marketing is a very critical aspect of your success.
Growth Hacking is fueled by content and there is no better way to churn out good quality content about your business on a regular basis than with your blog. Growth Hacking tools can help you interpret granulate data about your audience by carrying out various experiments like post times, font sizes, different color schemes for post banners, positioning of the call to action ( CTA) etc with the end result that gives you a better understanding of your audience and thus opportunity for rapid growth in your niche .
2. THE POWER OF EMAIL ADDRESSES
There are still many more people that are not on social media but almost everyone has an email address. Email marketing has been largely believed to be 40% more effective than facebook or Twitter marketing. The reason being that it allows for a more personal conversation with users.
Growth Hacking methods help you build your email list rapidly so that your business growth is enhanced.
3. THOROUGH UNDERSTANDING OF YOUR DATA
Growth hacking is all about data and so it is crucial that you understand key performance indicators(KPI’s), viral coefficients , multivariate testing results so
Growth Hacking tools enables you to understand data about your business even more better. With so many experiments carried on your landing page, blog page etc it helps you discover key variables taht are vital to your business success .
4. GUEST POSTING IS NOT AN OLD HABIT
Ranking high on search engines is always an attractive proposition for any business. Getting found out more and more online means more visitors to your website and this referral traffic could mean more revenue for your business. However, getting those coveted back links that help you rank well on search engines is an art that will never go away soon.
Growth Hacking tactics help you create high quality content, helps you identify top quality websites in your niche that could help you publish your content thus getting quality back links.
So there you have it our tips for Growth Hacking and how it can help your brand. Do you have any contribution to the above topic ? Kindly share with us in the comments section below