As a business owner or marketer, one of your primary goals would be to market your product and/or services and spread awareness. Over the past few years we have seen a shift from the traditional, disruptive, paid marketing methods, to more new media and online marketing. Online marketing is new and diverse and many marketers are adopting online marketing to save money and also reach a wide audience simultaneously.
Here is a brief break down and comparison of what to expect when you go digital!
- Content Marketing-The act of using original and third party content and topics to engage customers online. Prices for Content Marketing in the Nigerian market will vary as you are dealing primarily with intellectual property and creativity. Come together, you and your team, to put together fun and engaging videos, articles and pictures that you feel your customers would love. Put them different platforms online and in no time, you will gain a following. Plus many if not all social media platforms are free!
- If we were to take this avenue with traditional marketing, we would have either print media advertising, flyers, radio jingles and television appearances. Each examples stated are certainly effective, but may not give you the immediate traction or engagement you may want as a business owner. How many newspaper ads have you flipped through? Do you actually keep the flyers you are given? Plus let us not forget that all that would cost an arm and a leg to implement. And finally, these methods of marketing and awareness are a one-off and does not continuously or effectively engage.
- Pay-Per-Click Marketing- With PPC you have a digital flyer disseminating system. It is not as exhaustive as printing flyers and it can be altered as your awareness campaign goes along. Although it is not free, it is effective and guaranteed to drive traffic to your website and place of business. A good PPC Campaign can start as low as N5, 000. Exactly!😱 😲
Stay tuned for tomorrow’s continuation, if you have any additions to add to our breakdown, kindly comment below. Also do not forget to share this article with someone who needs it, and never forget; always trust Ellae Creative to give you the juice on the digital and corporate communications industry.