The age of digital marketing has gone beyond just email marketing and direct phone calls to clients to capture the attention span of users when they visit your page. So have you ever thought of how possible it would be to make users view your Facebook videos on your business page in just a few seconds rather than using a still photograph to pass your message?
This is where the introduction of Facebook cover photos come in and how you can use it effectively to drive more customer engagement and also keep visitors on your page.
Video has strategically been used across all social media platforms to engage users and it is said that video can tell a thousand pictures all at once through motion. It should be noted that this new feature on Facebook can make your videos relatable to users when videos can be understood without sound.
How to change Facebook Cover Photo?
1. Uploading or changing a cover photo on your business page on Facebook is as simple as changing your profile photo. Hover your mouse over Change Cover with a camera icon. Click on the button and from there you upload your desired video.
2. If you have access to this feature of changing a cover video for your brand, you can upload a video from your library saved on your computer or any cloud-based application like Dropbox.
3. When you meet all these requirements, there is a specified dimension for the Facebook cover photo which is 820 x 462 px.
In all of these, make your videos interactive and engaging. If possible the length of your videos should be between 20 and 90 seconds. The main essence for this new feature is to understand your customers which could ultimately result in more sales and profit for your business to showcase your brand personality.