If you run a blog or have a website for your business, then you probably have an idea of what user experience is. If not, then you’ve come to the right place cause I’m going to tell you more about what it is and give you tips on how to create a great user experience.
What Exactly Is User Experience?
User experience is basically the feelings or emotions a user has when interacting with a product or service. When it comes to using a website, this is very important as it can make or break your business. Simply put, if your website is unappealing or difficult to use, people would get discouraged when trying to use your site and this means less customers and less profit for you. So you absolutely want to ensure that your website is perfect.
Tips To Creating an Amazing User Experience
Here are five tips to help you create a great website for your users:
1)Use The Right Colours
Choosing the right colours can make your website look more pleasing and attractive to users. They also influence their moods and how they interact with your website. First of all, you want to make sure you use colours that complement one another or look good together. Having colours that clash can make your site look tacky and unpleasant. Another good idea is to use bold colours on important areas on your website or call to action buttons so they stand out and are easy for users to see.
2)Use Images and Videos
Images and videos are an easy way to make your web content stand out and attract the interest of users. People love looking at pictures and watching videos way more than they enjoy reading long texts and they also make users trust your website more. Also, images are a good way to explain your products and services to users because it’s easier to understand how they work by looking at pictures or watching a video and in turn, a user is more likely to engage with your content and transact with your business.
3)Make Sure Your Calls to Action Are Attractive
A call to action is always always necessary! It prompts users to actually take an action on your site rather than just scrolling through. It also makes it easier for users to navigate your website and leads them to exactly where they want to go. When creating a call to action, the important things you need to consider are colour and text. The colours used should be bold and different from your website background so they stand out. Text used should include verbs or action words that excite users and make them eager to take actions on your website.
4)Optimise The Speed of Your Web Pages
The loading speed of your website is a major determinant of user experience. Nobody wants to deal with a slow website that takes forever and ever to load and nothing is a bigger turn off for a site user than trying to view content or purchase a product and not being able to do so in the blink of an eye. A web page should ideally take nothing more than 3-4 seconds to load, and even an extra second could decrease your engagement and conversion rates. To ensure your pages are running at optimum speed, you’ll want to compress your images, use a reliable host and disable unnecessary plug-ins.
5)Ensure Your Content Is Very Easy To Read
Your web content needs to be very readable as this also greatly affects user experience and how people interact with your website. Just like slow web pages, hard to read text can turn off users and in turn, increase user bounce rate. Keep text short and concise. Long and unnecessary text should absolutely be avoided. Get straight to the point and only include information that is relevant to your target market or users. Also, ensure that fonts are easy to read and the colour of the text does not clash with the background of your pages. You also want to ensure your content is easy to understand by using basic grammar which prevents any ambiguity or confusion.
There you have it. Five tips that can help you create an amazing experience for your website users and ultimately achieve your user conversion goals. So go forth and prosper with your businesses!