How To Create an Interactive User-Friendly UX Design for Your Website

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User experience is paramount when it comes to UX design. For UX designers, caring about the user experience means caring about the way a person interacts with and finds information on, simple websites. And building websites or apps with the right user experience that attract and retain customers is no easy task. Like the architect who builds your home, a UX team builds a comprehensive blueprint, which outlines every single detail of the site’s features and functionality. Creating an instinctive, and appealing user interaction that could help achieve the end goal requires many steps. Here are some tips to help you deliver an amazing interactive experience for your users:

Design with the user in mind

Users aren’t as willing or patient to ‘learn’ on their own. Nowadays, you’ll see more users becoming frustrated and even angry when they feel a product, application or website is substandard – and rightfully so.

Users aren’t as willing or patient to ‘learn’ on their own. Nowadays, you’ll see more users becoming frustrated and even angry when they feel a product, application or website is substandard – and rightfully so.

It’s tempting to design with your own preferences and tastes in mind. But that won’t help users complete tasks on the site if they have a whole different set of preferences and needs. Think about what users want to do and help them to complete those tasks in the easiest and most intuitive way possible.

Conduct research on user needs and preferences

Listen and absorb. The more conversations you have with clients, the better informed you’ll be. Dive deep into every piece of documentation, research their field, examine all content with a fine-tooth comb, understand the client’s goals, document thoroughly all of the client’s wishes (no matter how small) and talk to as many people across as many departments as possible.

Another crucial part of listening comes from doing a thorough analysis of what competitors are doing in the same space. Are there any innovators that you can learn from? Have they made any mistakes you want to avoid? Is there one universal component that ties all of them together? Were there any missed opportunities?

Be an advocate for the user

We often think of the user as our client, though it’s not entirely true. In any project, there are sets of business objectives that need to be met and it’s the UX designer’s responsibility to meet those objectives, while at the same time informing the client about the user’s needs. That’s why the greatest digital projects are often those where there is a perfect equilibrium between the client’s objectives and the user’s needs. Sit on that fence, and balance well.

Less is more 

You may think this is obvious and doesn’t need further explanation. But most sites and applications still manage to get it wrong. The key is to cut down tasks required by users to the bare minimum. Get rid of all the clutter that doesn’t add value – or worse, distracts and confuses the user. Know exactly how you want your users to travel through your site or app, then guide them as if you were holding their hand through the entire process. Again, users want things to be as simple, worry-free and fast as possible.

Input Field and Labelling

Rather than using the standard input fields, radio buttons or checkboxes, try using big buttons, jumbo sliders, and giant input fields. You’ll see user engagement increase and bounce rates drop. Isn’t that what all UX designers strive for? Labelling is also extremely important. Whenever you ask users to provide information, try to use cheeky, simple, and to-the-point terminology so that it will feel less like a hassle. The result will be that users will feel more emotionally compelled to complete the process. And that could mean a boost in signups, web traffic, online sales, and ROI.

Take cues from tablets

Because you’re already limited by the amount of real estate on tablets and smartphones, the need to simplify interactions is even greater. Ask yourself if your design would work on a tablet. If the answer is yes, you already have the two basic building blocks in place for a strong user experience.

Design your UX

Adding placeholder text for copy next to some grey boxes underneath a row of navigation links does not constitute design. Visual hierarchy, content grouping, spacing, positioning and size are all things that should be solved in wireframes before a visual designer even sets eyes on it. If in your wireframes you’re working within the actual site or application width, and 12px text in your template is actually 12px in design, you’re on track.

Collaborate with all departments

User experience design alone is not enough to make great work and it will surely not provide all the answers. Listen, collaborate and become the liaison between the client, the user and the rest of your internal team. Only then can you create the best possible experience for the user while still meeting all business objectives. Remember, you’re not alone. UX designers, visual designers and interactive developers all have a hand in making a project a success – it truly is a collaborative and multi-disciplinary effort. When it’s a shared passion and everybody pitches in with their level of expertise and voices their opinions, magic happens.

Have someone objectively judge your work

The chance of you hitting the bull’s eye with your first shot is very slim, so be prepared to design iteratively as you gather more information about the performance of your site or application. You should only do quantitative analysis on your own work. Tracking the performance and understanding where people are dropping off is extremely important and should be done in-house. But a third party should always conduct the qualitative user data analysis so you can truly have an objective testing environment.

If you want real objective answers, let someone else do the user testing and take those learnings into your next iteration.

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