Instagram is a photo app that was acquired by facebook few years ago. It has since gone on to become one of the world’s fastest growing social media platform with well over 300 million registered users. The app is important for business and brands that are closely associated with visual products and/or services such as restaurants, clothings, Travel companies, Creative design agencies, retail chains etc. Instagram is an important tool to establish the visual identity of any business nowadays Without it, a lot of companies and brands tend to be forgotten especially among this digital savvy generation of consumers. In this article, we will discuss reasons why your business has to be on Instagram
- INSTAGRAM GIVES 58 TIMES THE ENGAGEMENT VALUE THAN OTHER SOCIAL MEDIA PLATFORMS
According to a recent survey by Forrester Research, Instagram is a social media platform where users are 58 times more likely to share, comment on a brand’s post than on facebook and even 120 times more likely than Twitter users. What this means is that users are now shifting their attention from Facebook and Twitter to focus more on Instagram. Instagram no doubt has been the reason why there has been a lot of interest rise on visual social media.
These facts and trends cannot be ignored especially if your business is to compete favorably in the present digital ecosystem. If your brand is not marketing on instagram then it is obviously missing out.
- INSTAGRAM INFLUENCERS HAVE VIRAL INFLUENCE
It is a well known fact that people are more likely to listen to a marketing messaging coming from a trusted friend , family or someone they follow than from a brand. There are some people who are not necessarily celebrities but they have amassed quite a huge following on instagram that they are able to influence audience behaviours with their posts. These people are referred to as influencers.
They typically have over 100,000 followers and can drive large scale traffic to website with a single post. They have been able to tailor their superb content over time to resonate with their audience. Given proper guideline, they can create content for a product or idea that will resonate with your own audience and create a lasting impression.
This new generation of marketers can make a business or brand emerge from obscurity into full scale lime light with real time advocacy and great story telling techniques.
- INTERNET USERS SPEND MOST OF THEIR TIME ON INSTAGRAM THAN ELSE WHERE
According to research by Comscore, Internet users spend approximately 12 billion minutes monthly on Instagram . This is a staggering number when compared to the 12 billion minutes they spend on facebook over the same interval . And so for businesses and brands looking to dominate in a more photo rich network, this represents a unique opportunity to fulfill their brand promise.
- INSTAGRAM SUITS ALMOST ANY BRAND
The wonderful thing about Instagram is that it works for almost any brand. It easily allows brands to create an emotional connection through the use of pictures. As you well know, pictures often speak a thousand times louder than words. Users are more likely to see and ‘feel’ something when they see a photo associated with your brand. It is thus imperative to create a solid strategy that can tap these potentials to fullest for the benefit of your business
- IT’S EASIER TO MAKE YOUR MARK ON INSTAGRAM THAN ON FACEBOOK
Facebook may be the world’s biggest social media invention but getting noticed there as a small business is a lot more challenging. With facebook’s pay to play business ideology , small businesses are forced to pay huge sums in order to ensure visibility of their content . Instagram on the other hand is still rapidly growing as a platform and so the opportunity to get on early enough to dominate your industry is still there. There has been no such thing as algorithm changes that will filter out promotional contents from timelines unless they are promoted or paid for. So it is still early to take advantage
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