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INTRODUCTION TO EMAIL MARKETING: GETTING STARTED

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In the world of Digital Marketing, capturing leads is a matter of getting the email contacts of your prospects. It is the beginning of a journey that will go on to convert a first time visitor on your website to actual paying customers.

Getting email addresses is not as easy as you think. Before people release that important information to you, they have to be sure of what they are getting back in return. Email marketing is one of the oldest form of Digital communications and marketing that is still relevant today.

In this article, we will recommend tips to help get you started with a successful email campaign

  1. FIRST OF ALL, ASK FOR PERMISSION

From experience, people tend to open emails from people they know or trust. They often mark emails from people they don’t know as Spam or simply delete it. You do not want this to happen to your emails and so that is why you have to first of all ask for permission before adding anyone to your email list and it is always important to include this ”You are receiving this email because you subscribed to our mailing list on our website” message on the top bottom of your mail in case they have forgotten how your email came about.

It is also recommended practice to always give them options of opting out of your mailing anytime they want.

  1. DELIVER ON THE EXPECTATIONS

When people allow you to have their email address, it is in the hope that they will be getting something valuable in return but when you don’t deliver on this promise they tend to lose interest quickly.  It is important to set the right tone from the start. Let them know what to expect and when they should. You are to do your best to meet the timelines which you have set.

From the start of the relationship, every little thing matter. You might think that sending that email a day later doesn’t matter but it actually does. To earn their trust, you will simply do as you say when you say you will.

  1. BUYING EMAIL LISTS IS A NO NO

This is a wrong practice. One that a lot of businesses and brands continue to make. They purchase email lists containing thousands of contacts that are not interested in their business. Then they keep shooting emails to the wrong audience and wonder why they are hardly any response.

The way to go with email marketing is to build relationships the right way. It starts with creating a valuable piece of information that your audience really need, then posing it as a ‘gated content’ on your website. By Gated content, we mean that before anyone is allowed to download such piece of information, they will be required to release their email to you.

And then to nurture that relationship, you have to keep sending them periodic relevant content until they are ready to make a purchase from you or subscribe to your service. It takes time to achieve this but it really works.

  1. ENSURE YOU SEND HIGHLY RELEVANT CONTENT ONLY

It is highly important to send relevant information to your audience. Information that help them solve their daily challenges or that address their pain points will make them look forward to hearing from you and often time come looking for you.

Your email campaign reports will show that the more you send highly relevant, and targeted emails to your contact list, the higher your open rates will be.

Content is king in Email Marketing and so it is recommended to keep your mails very tailored, useful and relevant to the audience you wish to attract.

  1. KEEP YOUR EMAILS PERSONALIZED

People tend to react poorly to generic emails that is broadcast randomly to all your contacts in your mailing list. It is important to personalize your email to give each contact a sense of importance and how valuable they are to your business.

To achieve this, you will need to make use of CRM softwares. These help you automate personalized messages to your audience. In a digital era where marketing automation is now a big deal and critical to business survival, you will need to step up your game by using such softwares to improve your email marketing effectiveness.

So there you have it our recommendations to get you started with Email Marketing. Do you have any contributions to the above topic? Kindly use the comment section below. We look forward to hearing from you.

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