Previously Social networks was dominated by text centric sites. These days visual centric social media sites such as Pinterest, snapchat, Instagram, periscope etc are dominating the sphere. This has also influenced other networks that were previously text based to catch on the hype, alter their algorithms to favour visual and other rich media on their timelines or feeds in order to be relevant today.
The resulting trend is that brands now have to creatively engage with visuals across their social media platforms in order to get traction unlike back in the days that they didn’t really have to do much to get noticed online.
And so how can your business cut through all the clutter and become largely visible and leave a significant digital footprint that can be mapped by its customers? Here are our suggestions below
PLACE EMPHASIS ON HIGH QUALITY PICTURES
Pictures they say, speak a thousand words. This is just true. People would rather look at a picture and absorb all the information it contains quite easily than read endless paragraphs of information. More so, pictures easily appeal or evokes emotions and as such send powerful message than words could ever do.
And so your business will do well to place emphasis on high quality pictures on Instagram, Pinterest and snap chat to reflect the positive attributes of your brand. These sites also have filters that give interesting effects to photos and are worth trying out.
CREATE A STORY WITH YOUR BRAND
Narrating a story with your brand is a strong strategy that positions your brand in the minds of the target audience. Take advantage of short videos allowable on sites like Instagram and snapchat to tell a short story about your brand.
You can also use a sequence of images to narrate your story if that works for you as well but the idea is to get your brand narrative out there in such a way that people can picture it when they think of it.
YOUR ANALYTICS WILL TELL IT ALL
Monitoring your analytics is very important. It is a healthy way to get valuable feedback on the progress of your social media efforts. Metrics such as impressions will give you an indication of how many people your posts reach and clicks will give you and indication of how many people interacted with your posts by actually clicking on it. These numbers will always vary per post and thus give you a very good indication of which type and style of posts that resonates with your audience. Armed with such information, you can now tailor your visual posts to the needs of your audience for even better performance.
SET UP INNOVATIVE CAMPAIGNS ON INSTAGRAM
Running a campaign on social media may seem so basic but its a very effective way to connect with your audience. People love to have fun first of all when they log on to their social media and so by running interesting visual based contests, you would be doing just that, creating entertainment and generating lots of UGC (user generated contents) that you can subsequently share on your platforms.
CHANGE WHAT IS NOT WORKING
The digital space is constantly evolving and so what you did months ago that clearly worked may cease to be just as effective in a few months time. So you need to constantly monitor and adapt to new changes as they roll out. For instance Gif’s are now a norm, it is an excellent visual format most brands use these days. This was not so few years back. So you need to key in to what’s working and change what is not . That way you will be ahead of the game
Do you need to learn how to incorporate visual social media into your marketing campaigns and leverage it effectively for your business? Contact us or Register for our Digital Marketing courses to acquire the requisite skills.
Kindly call us on +234(0)7060575236, +234(1)4532729 between 8:00am and 5:00PM (Mondays to Fridays) to join the next training session