MOBILE MARKETING 101 : GETTING STARTED FOR YOUR BUSINESS

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Mobile Marketing is a unique type of marketing because it places businesses in front of customers while they are on active on their various devices. It is a cost effective marketing strategy that enables small scale business owners and brands to boost their revenue using emails and social media.

In this digital era where every 8 in 10 adults own a smart phone or at least have access to the internet, reaching your audience on mobile has big revenue implications

In this article, we will discuss the benefits of mobile marketing and how your brand can leverage on the power of mobile to boost your revenue.

  1. EMPHASIS ON MOBILE OPTIMIZED WEBSITE

According to latest research, up to 80% of search traffic on web occur on mobile. It is important for your website to be mobile optimized and have a responsive design if not your business will not show up on search engines when queried for certain keywords that you wish to rank for.

Another importance of having a responsive design is that it ensures that all the text elements on your page show up across all types of device that is used to access your website. It is important to note that when your customers miss certain aspects of text that could potentially lead to making purchase decisions then you lose out to competition.

  1. SMARTER SMS MARKETING HELPS YOU ACHIEVE YOUR BUSINESS GOALS

To users on mobile, any disruptive messaging must be worthwhile. The attention span of users online is very short and so your message(s) needs to be straight forward and catchy too.

Offering something of worth to users online has been shown to be a good magnet to attract people to learn more about your business. However, you do not want to be known as a brand that only do give away with no further substance and so you must strike a balance between the quality you offer and the content you put out to the audience you wish to reach.

  1. WHAT OF MOBILE SOCIAL MEDIA ?

According to latest research, more than two third of facebook user access the platform from mobile. This is huge. We are talking about up to 700 million users. That is quite a lot. A lot of social media activities occur from mobile so it would seem. This means that your mobile marketing strategy will not be complete without a robust social media to boost.

Having a good understanding of your audience is the key to success in this regard. You will do well to understand their content needs before you start creating content across your social media platforms.

  1. MOBILE DIRECTORIES IS A MUST

Gone are the days of yellow pages of phone books. Mobile directories is the in-thing now. To ensure that your business is discovered online, it is recommended that you register with various mobile directories especially Google+ local. You will be requested to fill out details of your business such as name , product and services, physical address, business hours , a link to your website and of course a logo representing you or your business.

Mobile Marketing has an ever evolving dynamics and will continue to change in future, you will be wise to keep an eye out on which mobile directories come out so you can register your business and  stay updated.

  1. DISCOVER YOUR STYLE AND STAY AHEAD OF THE COMPETITION

There is something unique about your business that makes it different in your industry. In business, this is called USP (Unique Sales Proposition). You should capitalize on that and translate it to your mobile marketing strategies. This will give you the much needed edge over your competitors.

So there you have it our tips on how you can get started with Mobile Marketing. Do you have a contribution to the above mentioned topic, kindly use the comments section below to share your thoughts. We look forward to hearing from you.

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