Nigerian Brands and Viral Video Marketing

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Marketing strategies and methods have developed over the years to accommodate more tech savvy and innovative methods to create awareness and build brand equity for your business.

Inexpensive as it is effective, viral video marketing is a sure to also generate sale leads and online conversions. However there is still a mystery and a method when it comes to the process of conceptualising and executing a successful viral video marketing campaign. 

PROCESS

Effective viral marketing videos, as anyone can imagine, does take a lot of planning, creativity and strategy to make. Although the sole purpose of the video is to promote your product, be careful not to produce an actual advertisement. You may wonder, “what’s the difference”, “aren’t they all the same?”, not really.

The difference between a regular advert and viral videos is simply the intent behind the video. While many TV adverts may be big budget with excellent production, the targeting is rather basic and we honestly have no choice but to watch them. However with viral videos, be rest assured that those retweets and shares you see of your brand video content are due to genuine interest and connection to your business. Viewed by choice and easy to share, you can learn a lot about your products, services and customer base through viral online videos.

Here are some basic tips on how to begin your business viral video journey…

  • Compelling storyline, plot or premise
  • Play on peoples emotions; make them laugh, make them emotional, shock them!
  • Keep the video content at 2 minutes or less, any longer and customers may switch off.
  • Have members of you team share the content on their own social media platforms, blogs or personal emails. Giving their online communities access to your amazing content.

Some of Nigeria’s most innovative brands have taken advantage of this latest marketing trend. Check below for some of Nigeria’s most retweeted and shared viral videos, pulling a crowd and successfully raising awareness for their campaigns.

  • I DON PORT – MTN Nigeria 2014

Clever and witty with a popular catch phrase, “I don port o”; MTN was able to also poke fun at their telecom rivals, also making it fun for viewers.

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Click HERE to watch.

 

  • SHOPPING OF LIFE- JUMIA Nigeria 2013

Although initially called “Jumia Harlem Shake”, the video was flagged for copyright issues surrounding the video backing track. The video was altered but not before the video made its rounds on the web. The Harlem Shake at the time was a popular viral dance and song that Jumia hoped to capitalise off of. However they were clever to reproduce the video with the popular viral Wizkid song, “Beat Of Life”. Instantly having team members and also Wizkid share the video to their respective online communities.

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Click HERE to watch.

 

  • BRAZILIAN KPOMO- Guaranty Trust Bank Nigeria 2013

To promote their online banking schemes, GTB produced a funny 3 mins long animation depicting the regular errands carried out by Nigerians but with a twist, obviously having GTB Online Money App save the day.

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Click HERE to watch.

 

There are many more other videos that have been produced by Nigerian corporate branding teams to elevate and expand the awareness of their business. Online video content is undeniably one of the best ways to make people want to share your video with others, and be a part of your brand journey and growth.

To further inquire about our services, click HERE and schedule a sit down with our readily available team of experts on how we can take your brand to the next level on any playing field. Remember to always trust Ellae Creative; we have always got you covered! 

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