As of 2007, the great people of Google introduced “Universal” search results combining results from text, news, videos, images and book search results. The act of “blending” searches together has prompted content developers, web designers and business owners alike to diversify their available online content.
One of the most convenient ways to optimise the content on your webpage is to look to the images. Most websites today, especially e-commerce websites are very image heavy; be it photographic images, illustrations or graphic icons. With these steps, you will see your webpage rank higher than before on Google and you will experience more visitors!
Obviously, Google may be able to unlock a thousand secrets, but it not human. It can detect images, but cannot literally see and identify images. Here is where you come in; you have to assist the search engine to better understand the pictures in question via the ALT-ATTRIBUTE and a great, precise file name.
Alt-attribute: this specifies a substitute text if the image cannot be shown, possibly due to errors, slow internet connection (welcome to Nigeria), screen readers and so on. This attribute is useful to visitors, prospect online customers and the search engines. It gives each party an indication as to what the image and therefore the content may be about. Use important keywords in the “alt-description”, we would like to remind all our readers to refrain from “keyword stuffing” in regards to search engine optimisation. We shall elaborate further on why in our next post.
File Naming: Take optimising your images a step further by using a descriptive file name. A regular picture on a camera is usually named as, “DSC419.jpg”, do not upload this image as it is but rename the file to suit your preferred brand keywords. For example, as opposed to “DSC419.jpg”, you can call the file, “online-fraud-is-not-welcome-here.jpg”. By using hyphens to split your keywords, the search engine is able to recognise merged parts as single words.
File Size: Google being so innovative and ahead of the curve, have also incorporated “website speed” into their search rankings. If you have read through our previous blog posts, (which you really should cause they are so awesome), you would be aware of image files being a primary element of web page speed. Upload the wrong image files and you have yourself one slow moving web page. What image file type is best for SEO is still unknown.
Stay tuned to more of our blog posts, we are available for brand consultations and we also nurture tech talent! Sign up for our Training Programme and have access to all the tips and tools you need to be design pro or confidently run your own business. Do not forget to leave a comment and like this post. Trust Ellae Creative, great ideas start here!