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In our last blog post, we spoke about the process that goes into designing a brand identity. We left off at “Phase 2”, which required “researching, acknowledging your vision and drafting the design brief for the client”; now unto the next couple of phases. To refresh your memory on the previous blog post, please click HERE.

Phase 3: Logo, Identity and Guidelines


Depending on your preferred creative process, begin to take the first steps to laying out the logo design. Some designers begin with sketches, do not be afraid to put pen to paper, bring your ideas to life. Select your best sketched concepts and let us move to the next stage. Below you will find some preliminary sketches of some well known global brands, they all started somewhere, and you can too!



Colours mean different things in the world of design. Consult closely with your client; ask about the business, the brand perception and industry colour schemes. For example, companies such as Guaranty Trust Bank Nigeria use the colour orange to signify high energy and warmth. The logo is recognisable and the colour is instantly tied with the brand when viewed. Below you will find the colour palette used by the team that designed the Google logo. Each colour used has a significant meaning.




Phase 4: Monitoring and Rebranding


After you have designed your client’s logo, along with other brand collateral, it is important to monitor and nurture it. Your piece of work is going to be the key signifier of the brand and the first brand touch point customers will interact with. Even if the brands audience shifts or their services change, your logo will be constant, even after undergoing rebranding. Take a look at some of our examples of rebranded Nigerian business logos below.


FCMB1  FCMB New Logo 1

BEFORE & AFTER- FCMB (First City Monument Bank) changed their logo in 2015 to accommodate a new culture and customer commitments. The original colours have been replaced with warmer and richer colours like purple and yellow. This is a stark change in colour palette than the original black and gold which stood for exclusivity.  


For more information on how you can learn key brand identity design skills, stick around and engage with our content, there is so much to learn. For a more thorough interaction, sign up for our on going training programme HERE. Learn about the key skills and applications that can kick start your design career in a major way!

 Do not forget, at Ellae Creative, we are passionate about branding and care about the face of African visual branding and communication. Get in contact with us and trust us to take your brand to the next level!

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