The best way to drive brand or campaign awareness for your next promotional event is to simply showcase your brand message repeatedly to your desired audience.
Research conducted by our in-house experts suggests that corporate merchandise may seem expensive but it relatively more cost effective than a television advertisement or billboard display. Also we have found that customers who possess a branded promotional item and more likely to be aware and patronize a brand. Spending on corporate gifts has certainly seen a spike in the passed couple of years, especially in the face of a more commercial Nigeria.
So you ask, how does my brand go about building awareness to bring my desired audience closer to my products? This and more we shall discuss below…
- Formulate a plan and strategy: Consult with experts, whether by outsourcing from consultants or speaking with your company procurement manager. Find out what exactly your desired audience would like. Also consider if the gifts provided tally with the campaign your brand is trying to push.
- Set strict but realistic time frames to churn out your campaign and gift ideas. With businesses that rush to provide mediocre gifts that do not flow with their brand or campaign message, it is difficult to pinpoint potential return on investment.
- Always keep your objective in mind. Begin by building your plans around your objectives for the event, campaign, new product and corporate gift. If you simply want brand awareness sticking to a generic products such as branded ballpoint pens or mugs may not be a bad idea as they are items individuals use everyday.
- Think outside the box and bring the wow factor! Think modern, think trendy, we are presently in the technology age; with nifty gadgets floating around. Give your desired audience a device they literally ogle at and cannot live without.
At Ellae Creative we strive to please our clients and always look to create original, creative and unforgettable marketing strategy. For more information kindly click HERE and schedule a sit down with our readily available team of experts. Allow us assist in taking your brand to the next level on any playing field. Remember to always trust Ellae Creative; we have always got you covered!