One of the most effective ways of leveraging on mobile marketing today is by way of sponsored social media posts. Almost all the social media platforms, Facebook, Twitter, Instagram, Pinterest, linkedin, Periscope, Blackberry etc provide this service.
Whether you have realized it or not, your audience is already on mobile which means that the likelihood of them consuming your content from their mobile device(s) is high. We are already seeing:
Over 60% of Facebook and Twitter usage from mobile devices
Over 25% of global YouTube views are from mobile devices
41% of email opens are from a mobile device
And so what this means is that your business needs to go mobile to take advantage of the huge opportunity that mobile marketing brings for businesses especially in 2016.
In this article, we shall take you on a bit of tour about how to use sponsored posts to maximize the presence of your brand online. We shall focus on how you can sponsor content via facebook and twitter. Social Examiner wrote an excellent post which details how you can advertise on instagram. The Nigerian finder also wrote a very good piece on how you can advertise on blackberry. You will find them very insightful.
First of all, what are sponsored posts? they are referred to as advertising on mobile media outlets in the form of editorial content that looks like it’s supposed to be there. Brands value this because association with a publication and exposure to its audience can drive awareness, traffic, conversions, and leads.
As the biggest social media platform in use today, there are enormous opportunities available with sponsored posts on the networks. There are over 1 billion registered users on facebook and at least up to 40% of this number access the app via their mobile devices.
Sponsoring posts on facebook makes it easy to hyper-target key audiences, but there are some tips for crafting a relevant and effective ad — one that gets clicked, and more importantly, converts the person on the other side of the click into a fan, lead, or customer.
Relevance, a great call to action and a crystal clear value proposition work together to pull the user into your content, but it all comes down to strong visuals and ideal image size.
Take a look at this facebook sponsored post by Ninja Kingdom to get an idea of what an ideal sponsored content looks like.
On Facebook, the best image size to upload is 1200 x 627 pixels. If you are placing an ad front and center into the News Feed, you’re looking at a minimum of 600 x 600 pixels. Jon Loomer wrote an interesting article about how to outline the optimal image sizes for various Facebook ad products and media type. Keep it handy as you’re optimizing images for the most effective ads possible.
There’s good reason that big, bold visuals capture our attention as we are doing a quick scroll through a Facebook timeline, they stand out against a wall of text. News Feed ads with clear calls to action (Install this App, Play this Game!) can be irresistible to eyes bored with text update after text update.
That’s not all, here are few more considerations
- You are limited to ninety characters to make your pitch, so keep it simple. Clarity trumps cleverness every time. Reserve about 25 characters for the headline—that’s about five words.
- Facebook’s guidelines limit the amount of text in images to 20 percent. Don’t fret. They’ve made it easy to check with this super handy grid tool
- Choose the right type of ad for the right result. Promoted posts or Page Post ads are most often used to promote brand Facebook pages, but that doesn’t mean they are off limits to other types of content. If you are driving signups for a webinar series or announcing the availability of a new white paper, for instance, a promoted post is the most basic and least expensive option for showcasing visual content.
If you think Facebook is getting noisy, get a load of Twitter. According to Twitter’s recent IPO documentation, there are over 500 million tweets sent each day. That is a lot of noise to rise above and get your content the attention it deserves.
Twitter’s Lead Generation Cards were made available to all advertisers on the micro-blogging platform in 2015. They are like embedded landing pages in the body of a tweet. For your community following your tweets via Twitter.com, they are simple, one-click opt-ins for newsletters, claiming coupons and offers, or registering for your
Here is what you need to know about Twitter Cards (there are seven types that can be attached to tweets for a beautiful content consumption experience on web or mobile):
- The minimum required width for your uploaded image is 600px and at least 4:1 aspect ratio.
- Supported file types are: JPG, JPEG, PNG, and GIF.
- The card title should describe to content of the offer, and it’s a hard stop at 50 characters.
- Call to action label: Choose short calls to action that make the benefit obvious. You have 20 characters to work with here. Make them count.
- To make Twitter cards display properly, you have to include a bit of HTML in your site
Take a look below at a sponsored post by East India Tea company to get a good appreciation of how an ideal sponsored content on Twitter looks like
It may seem all too complicated or bit too much at first at first read, but it is not.
This is a service we provide to clients at moderate charges. So If your business or brand is interested in sponsoring posts across mobile channels including Twitter, Facebook, Instagram, Linkedin, Pinterest, Blackberry, kindly contact us or call us on +234(0)7060575236, +234(1)4532729 between 8:00am and 5:00PM (Mondays to Fridays)