A good website should not only have a beautiful design/layout but must possess valuable content and great functionalities that will benefit both the business and its website visitors. It is therefore very important to know that a redesign isn’t mainly about an aesthetic change. The main changes you make should be directly related to user experience and reaching your specific business goals.
The main motivation behind your website redesign should be to improve performance, promote more site visits, improve user experience and getting site visitors to do what you want while they are on your site.
While an aesthetically pleasing site is all well and good, it won’t be much help if it isn’t producing the results your business needs.
Here are 6 simple steps to an effective website redesign:
- Analyze Your Current Website
The first step to website redesign is to review your current website. The good thing about a redesign is that you don’t have to change everything. Make a list of the functionalities you love and those you dislike about your current website. Discuss with your designer (if you are not redesigning yourself) to generate ideas on how to eliminate those parts of the site you don’t like or redesign them to make the site better.
- Analyze Your Competitors’ Websites
The next step in website redesign is to check the websites of the companies/businesses that offer the same products/services as yours. To do a thorough competitive analysis, go beyond analyzing their website’s design and use online tools like Alexa to see their website ranking information and data-like traffic sources to know which ones you should emulate.
- Use Wireframes to Organize Your New Website Layout
After you have generated ideas on how your new website should look like, start mocking-up each page. Your wireframes are essentially the blueprint for your new site. Mockup each page showing where the navigation, header images, content, calls-to-action will go on the page. Wireframes help you think through problems and gives you a clear sense of the flow of all the pages of your website.
- Create Fresh Content
Your potential customers and search engines alike love fresh content, so it is very essential that your redesign action plan includes an ongoing content strategy. Start creating content early (this includes all your images and videos), while you’re planning the new site design. You can even go as far as plugging content directly into your wireframes. This way you are generating all the content you need for the new site and testing it with your new design/layout. In addition, create a blog for your company/business and plan to have the blog updated regularly (optimizing your content for search engines) as this can also result in an increase in website visitors.
- Optimize Your Homepage
Redesigning your homepage demands a lot of thoughtfulness since it’s typically the first online interaction between your visitors/potential customers and your brand. The most common homepage mistake is trying to put too much information onto the page. The key to a successful homepage design is simplicity and easy navigation. Don’t make visitors struggle to find the information they are looking for. You can also make your site easier for search engines to find by optimizing your content with targeted keywords. In addition to providing intuitive navigational aids to help your visitors get to more in-depth information quickly, you may also integrate social media links and blog posts into your homepage layout.
- Optimize for Mobile Devices
Redesigning your website is a great opportunity to optimize your website for mobile viewing. Smartphone users in every part of the world are increasingly using their mobile devices to access the web and without a mobile site, your business is missing out on a large consumer base. The best approach to optimize your site for mobile is to develop a responsive website. This means you only have to create one website that will respond to the device it’s being viewed on and change the layout accordingly. While some businesses opt to create a designated mobile site or mobile app, responsive site design offers the best balance in terms of affordability, uniformity, and manageability.
Do you have any useful information or contributions on this topic? We will love to hear from you. Please drop your comments in the comment section below.
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