Blogs have been around for a very long time but it wasn’t until late 2003 that marketing professionals discovered it as an impactful marketing tool. This was about the time that they discovered easy-to-use platforms such as word press and blogger
However, just because anyone can set up a blog, doesn’t mean everyone should. Many professionals and businesses start blogging without giving any thought to why, how and who will be doing the blogging. That is a major reason why they fail at it.
Over 50 percent of blogs are abandoned within the first 90 days. While this isn’t really important if you’re writing a personal diary, political or celebrity blog, it is very important if you want to start a blog for your business. You need to put a plan in place for consistent and purposeful updates.
When a visitor lands on a blog that hasn’t been updated in months, it is just like walking into an empty store. This doesn’t look good for you, your business reputation and your brand.
Don’t let that happen to you. Start right, start smart and follow these suggested guidelines below.
DECIDE THE REASON FOR SETTING UP THE BLOG
It is very important to decide from the onset what your blog is set out to accomplish. This reason will be a guide for the kind of content that you will publish. If your blog is set up to become a thought leader in your industry, then it would require lots of research and possibly multiple authors in which case setting up a plan and blog calendar will be very essential for success.
THINK OF CONTENT
This is very important. Content is what makes a blog what it is, it is not just the fanciful designs ( though visual appeal is also important). A blog with impactful content will always have high returning users.
Think of the kind of content to be published on your blog, it should reflect what your business is about and this is where the challenge comes in. It is easier to find and develop contents for some business and harder for others. You must be willing to do research in order to develop the kind of content that people find interesting.
HIRE A STAFF TO HANDLE YOUR BLOG
Part of the reason why company blogs fail is because of this common misconception that anyone can blog. This is not true. Writing is a creative skill that not everyone possess. Hiring a blogger for your company blog is a good indication that you are serious about it, it will also give it a professional appeal and this in turn will reflect on the content published.
Having a dedicated member of staff responsible for blogging will ensure that content is updated on a consistent basis.
WHAT ABOUT THE FREQUENCY OF YOUR POSTS ?
A business blog is not a personal dairy that requires every day updates. As a matter of fact, blogging best practice recommends one post a week and in some cases 2 posts a week. The reason is to give enough time for research and organisation of content in a manner that will resonate with the audience and keep them coming back for more.
DON’T FORGET KEYWORDS AND SEO
Using relevant keywords is a very good way to boost your chances of showing up in the search engines. Since the objective of your business is to generate revenue, getting huge traffic to your company website is key and achieving first page organic rank on the search engines will no doubt help your business achieve this.
LAUNCH YOUR BLOG LIKE A START UP
Usually before a business is launched, there is the pre-launch, the beta or testing phase, the launch itself and then of course extended media coverage afterwards. Blogs don’t start like this because bloggers are often seen as experimental entrepreneurs ‘who like to check it out’ first and see how it goes before they make further commitments.
The Blog industry today is well developed with millions of contents pushed out on a daily basis. it will be wise to plan effectively from the start to be able to grab some quick wins.
So there you have it, our tips to help you get started with your company blog. Do you think we missed on some important tips? kindly use the comment section below to share your views, we always look forward to hearing from you
Learn how to blog with a difference and get certified while at it, Contact us or Register for our Blogging course to acquire the requisite skills
Kindly call us on +234(0)7060575236, +234(1)4532729 between 8:00am and 5:00PM (Mondays to Fridays) to join the next training session.
Check our Training website for more details