Storytelling: How to Craft Your Story for Content Marketing

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Storytelling can be a completely powerful channel for connecting with your target audiences. However, you should mostly bear in mind crafting your story not only with the qualities of an effective brand story, but in the context of content marketing.

No surprise online customers tend to skim through online information (ignoring most information that come their way) instead of reading through each item, making it even more harder for digital marketers to connect to them. What’s going to get their attention is something that can relate to their lives. Storytelling does that, and in the context of content marketing, gets the consumers to understand what makes your brand, service or product so special that they have to pay attention to you.

While content marketing attempts to engage the audience through a specific form of content to solicit a specific type of action, storytelling will pass beyond that into more specific and extra informative methods that gets targeted audiences’ attention. Your story ought to contain narratives which are well crafted in a good way to make it less difficult to connect and resonate with your customers in greater informative, significant and attractive ways.

The main goal is to spark engagement and interaction with your target audiences and producing quality leads that will eventually turn your audience into paying customers. The following will guide you in structuring your story from a content marketing angle.

Your story should portray your brand identity: The whole point of storytelling in content marketing isn’t simply present primary facts about your brand, products and services, but to connect with targeted audiences along with your testimonies that embody your brand’s identity right it the center of each narrative. It is going beyond merely mentioning records and figures but without a doubt delving into the narrative, spending appropriate time to consciousness on thoughts and ideas which can be relevant to and would inspire your focused audiences more than mere facts can do.

Your story should allow readers visualize your context: A strong connection among a brand and a focus audience can easily be built if readers can really visualize the content marketing context in the stories narrated. If readers can visualize what you are trying to say, you can effortlessly capture a huge chunk of their interest and engage with them in a business sense. In storytelling, focus on content that educates, entertains, amuse and ultimately relevant to your audience.

Your story must allow your audiences identify a relatable persona: In storytelling, you must create a persona that your audience can relate to. From a content marketing context, you should have a developed marketing persona that goes beyond mere selling of services and products; however something that connects with them in a personal and emotional level. Focus your stories on how previous and existing clients have connected with you in the past at a personal level like an unforgettable experience your brand has shared with these people.

Your story must depict what audiences are saying: Do you pay attention to what your audiences are saying? Are you telling their stories as a part of the narrative which you want to share with other people? Crafting your story from this angle can offer greater credibility for your brand, giving your target audiences the idea that you care about what they say. Your stories have to evolve from the business associated context in content marketing into one that caters to the demands and needs of your targeted audiences.

Your story should be readily accessible by all: Is your brand focused on audiences from beyond a specific demographic, together with those who talk in languages apart from English? If you are concentrated on a worldwide target market, your story has to be accessible and easily understood by all, no matter what their language or geographical vicinity may be. Just ensure that the Content marketing context of your stories can nevertheless be correctly conveyed to your audiences.

I hope these tips are useful to you and can help improve your content creation and story telling process. If you want to share some more storytelling tips, please do so in the comment box. I’d love to hear from you.

Content Marketing is a  service we provide to clients at moderate charges. If you are interested in creating powerful and insightful content for your brand, that will resonate with your target audience, kindly contact us or call us on +234(1)4532729 between 8:00 am and 5:00 pm (Mondays to Fridays).

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